Near the end of the year, the sales volume of high-end wine market is booming again, and Maotai and Wuliangye stopped the pace of a new batch of specialty stores in Beijing. Yesterday, the Sichuan headquarters of Wuliangye Group made it clear that Wuliangye will not open new stores in the national market including Kunming before the Spring Festival, but it is difficult for Yunnan local liquor to share profits at this time.

The staff of Wuliangye Group headquarters said that in recent days, manufacturers are preparing holiday wine for distributors around the country, and the supply is not enough to supply newly opened specialty stores due to the great increase in demand.

As a high-end wine market, the annual output of Wuliangye reaches 200,000 tons, while the annual output of Maotai is only 1 10,000 tons, which should be supplied to the national market. No matter when it is in short supply, especially the Spring Festival wine, because of the large sales volume, specialty stores often run out of stock one week before the Spring Festival and have to close early.

In fact, going to the high-end market to make holiday wine and government business wine is basically the world of Sichuan wine and Guizhou wine. Taking Maotai as an example, the data shows that the sales of Maotai in Yunnan last year exceeded 70 million yuan, equivalent to the sum of several local brands in Yunnan.

Although many local liquors have entered the large supermarkets in Kunming, the reporter found at the scene that the prices of Mao Liang sake, Yunnan liquor and other local liquors are mostly below 50 yuan, and the price of a Mao Liang liquor is as low as 8 yuan.

A dealer who asked not to be named said that Yunnan's alcohol consumption ranks fifth in the country, with an annual alcohol consumption of nearly 400,000 tons, and Yunnan's local alcohol sales only account for 20% of it. In Yunnan, there are more than 400 liquor enterprises with national production licenses and more than 2,000 scattered small wineries.

Yunnan local liquor in the low-end market has also cut off contact with the high-end market. Earlier, Sui Wendi, the chairman of authentic Yunnan, said in an interview with the media that many wineries in Yunnan want to be brands, but the price is as low as 10 yuan, and the profit is meager, so there is no fund for brand promotion. In this regard, Li Zongcheng, chairman of Mao Liang, analyzed that if a wine is priced well in 20 yuan, other wineries will immediately follow suit and launch liquor with similar taste. In order to compete for the market, people will bargain with each other. As a result, everyone can only sell 10 yuan, or even lower, and of course it will be farther and farther away from the high-end market.