I am also from Shandong. I am from Jinan.

I have been making clothes for 3 or 4 years. If you want to open a children's clothing store, I have the following suggestions.

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1. You must first clarify the positioning of your store. Children's clothing is also divided into high, middle and low-end. Which category you want to classify your store into. This also determines the location where you open your store. If you want to sell mid- to low-end For children's clothing, it is recommended to open it in the main streets of residents or near kindergartens and schools. If you want to sell mid-range and high-end children's clothing, it is recommended to open it in a pedestrian street or commercial street with many small shops. The flow of people is a very important factor. In addition, the main focus of opening a children's clothing store is to gather together. Although the competition is strong, as long as you are sure of your goods and prices and pass the quality standard, you will definitely win many old customers.

2.1 Let’s talk about the above The mentioned goods and prices. If you want to sell branded children's clothing, the price profit may be a limit for you. In addition, the novelty of the clothing will be discounted. Because although branded clothing has a strong brand shield, there are also A problem of price transparency. Therefore, it will be difficult to increase profits, and the duplication rate of clothing is too high. If it is the same over and over again, the average mother will go to the store where she often goes to buy it, and not your new store. Unless your price is much lower than those of Tongping brand stores. But with such a low price, you may not even be able to pay the rent. So it is recommended not to choose brand clothing. In addition, there are many restrictions on the purchase and franchise of brand clothing. You still have funds. You cannot completely control the style, size, color, etc.!

2.2 It is recommended that if possible, find more foreign trade manufacturers to purchase goods. The main reasons why you prefer foreign trade children's clothing are as follows: 1. The price is cheap. The quality of the exported goods is good. And the workmanship and style of the exported goods are very novel and will not be repeated in the country. It is recommended not to stock the goods, only the original ones after processing. Such fabrics , workmanship, hangtags, trademarks, etc. can basically reach the export level. Foreigners' requirements, especially for children's clothing, are very high. At the same time, the price of this part of clothing sold domestically is very advantageous. 2. Fashionable styles. If you can get the real original goods, basically each style depends on the size of the foreign order, which can range from hundreds to a few pieces. This can at least ensure that the chance of repeating styles in the same city is reduced. In addition, buyers There is no way to compare prices. 3. The quality is good. Foreign trade goods are generally pure cotton. The exported cotton is all medium and high-grade cotton from China. So as long as the price is right, the quality of exported goods is definitely better than some domestic brand goods. Okay. At least have some.

3. Since you are a novice, I don’t recommend you to open a store with more than 40 square meters. I suggest that 25-30 square meters is the most popular. The larger the space, the more goods you need to distribute. When you first open a store, the supply of goods will definitely not be that sufficient. It will create a sense of empty space for buyers. Due to the empty space, it will affect the quality of your clothing. Disparagement. This is very important. So I would rather have a smaller store with all the stolen goods than make it so big and empty all at once. Don’t eat a fat man in one bite. In addition, a smaller store will cost you less money to purchase goods. The pressure on working capital and all aspects will be reduced.

4. Purchase styles. This requires you to pay more attention to children's clothing-related magazines every quarter and every month, and know the current fashion trends of children's clothing. You need to Do a survey on mothers of babies. For example, the likelihood of buying white clothes by mothers of male babies in the age group of 3-8 is basically less than 10. This is because male babies in this age group tend to get their clothes dirty. You need to understand and master related issues such as which clothes are more suitable for baby girls at what stage. It is recommended that you have an age-specific positioning for children's clothing. Don't think of making it from 1 to 14 years old. That is impossible. You mainly focus on one age group. Because you need to know that children grow fast, so they change clothes quickly:) Mothers are constantly changing new clothes for their children every quarter every year. But babies aged 0-2 years old Because the skin is relatively tender, mothers are more careful when taking care of their children, so the possibility of buying foreign trade goods for their children to wear is basically 40%

, most of them still buy brand-name products, because they still think that brand-name products are more trustworthy. From the age of 3, as the children begin to grow faster and become more difficult to clean, and the clothes get dirty quickly, mothers will gradually change their views and favor them. Foreign trade goods, because they are cheap, can be replaced quickly without worrying about it, and they look beautiful and wear them out to make yourself look good. So I personally think that children’s clothing between 3-8 years old is easier to sell.

5. Color selection. Cool colors for male babies and warm colors for female babies. If a neutral dress has 5 colors, you can purchase both cool and warm colors for 3-year-olds. But if it is for 5 For babies over 20 years old, it is recommended to only buy cool colors. I think this should be easy to understand. Every mother hopes that her baby can be dressed up so that others can tell whether it is male or female at a glance! Haha. In addition, the popularity of the color still depends on you. Slowly accumulate experience. See what colors the old customers who come into your store to buy clothes prefer...you need a good brain!

6. Finally, it comes to applying for certificates and purchasing goods. Because I don’t know what you want to buy. It is open locally. Therefore, for example, industrial and commercial taxes, rent, water and electricity, etc. cannot be calculated in detail. If it is in a relatively normal area in Jinan (not very prosperous), a 25-square-meter shop will cost 3,000 yuan/month. Industrial and commercial tax You have to calculate 1,000/month for water and electricity bills. The cost of purchasing depends on how much goods you distribute. For a 25-square-meter store, there should be at least 60 styles, one or more pieces per color and size. It is recommended to start up with capital. At 80,000-100,000 yuan. The working capital is between 20,000 and 30,000 yuan.

Okay, I have written so much. I don’t know if I can help you with anything. These are some of my experiences. .Come on, I hope you succeed!