Based on the psychology of many people, it is not ruled out that many people may think that if the trademark is successfully registered, it belongs to them, and they think that I can use it however I want. In fact, this idea is greatly Wrong. On the contrary, if a trademark is not used in accordance with the provisions of the Trademark Law, it is likely to be canceled by the Trademark Office. Therefore, the rights holder must pay attention to the standardized use of the trademark. So how to judge whether the trademark is being used correctly?

1. The logo of the trademark itself

First of all, let’s look at the logo of the trademark itself. It must be based on the trademark logo that has been approved for registration. That is to say, the trademark you use must be the same as when it was registered. The trademark is consistent. During use, you can zoom in or out according to the proportion, but you cannot change the text or graphics of the trademark by yourself. Sometimes the trademark owner will make slight changes in order to make the trademark more beautiful. In fact, this is not allowed. This slight change will result in a change in the appearance of the trademark. Therefore, the use of trademarks must comply with trademark law. If the trademark is modified without authorization, it does not constitute correct use of the trademark.

2. The subject of trademark use

The user of the trademark also has strict requirements. If it is different from the trademark registration or preparation matters, it does not constitute the correct use of the trademark, so what use Who is considered a user who uses it correctly? The first is the trademark registrant. If the trademark registrant changes his name or address, etc., remember to apply for a trademark change with the Trademark Office. This can ensure that the information between the trademark user and the Trademark Office is consistent. Then there is the situation where the trademark is licensed to others. When the trademark When the rights holder licenses his trademark to others, he must also go to the Trademark Office for registration.

3. Scope of trademark use

The scope of trademark use must be within the scope of approved registration and shall not exceed the approved scope. The actual scope of use exceeds the approved scope or is used across categories. If the act of counterfeiting a registered trademark results in a trademark similar to that of others, you will also bear legal liability for trademark infringement. If you want to use it beyond the scope or across categories, you should file a separate application for trademark registration.

4. Trademark registration mark

When the trademark is not successfully registered, "TM" must be marked on the trademark name when used. After successful registration, "R" can be used. If Failure to register successfully or use of "N" outside the approved scope will constitute an act of passing off a registered trademark.

To sum up, from the above points, we can judge whether the trademark is used normally. A trademark is the image of a company. Only by using it correctly can we improve the company's image and avoid unnecessary trouble.