The word "brand" comes from the Old Norse word brandr, which means "burning" and refers to the burning seal of the producer to imprint it on the product. The oldest generic brand is in India, known as "Chyawanprash" during the Vedic period (9000-10000 years ago) and was widely used in India and many other countries, named after the revered sage Chyawan. The Italians were the first to use a form of brand watermark on paper in the 1200s.

The most lasting meaning and essence of a brand is its value, culture and personality; brand is a business term. After the brand is registered, it forms a trademark, and the company obtains legal protection and has its exclusive rights; the brand is the long-term efforts of the company The results of operations are the intangible carrier of the enterprise.

Extended information:

The difference between brands:

1. From the perspective of brand directionality:

The embodiment of personal brand It’s people; the embodiment of product brand is things. Personal brands appear to create a more charming, well-known and industry-influential individual, so there is no doubt that the point behind it is a specific person, such as the well-known CCTV host Li Yong; product brands are to promote a certain person. The result of packaging is to reflect a certain type of commodity, such as the famous brand column "Dream China" created by Li Yong and his team.

2. From the perspective of the basis of brand personality:

The personality of a personal brand is based on innateness and nature, and the personality of a product brand is packaged according to the needs of the target market For example, the main creative staff found that TV audiences are very responsive to Supergirl-style popular entertainment programs.

Therefore, with the national influence of national television, a nationwide audition was launched, and the entire audition process was broadcast live in various regions across the country. Experts and well-known singers were invited to comment on the spot and the audience voted, creating a The greatest publicity effect has also formed the unique column style of Dream China.

Baidu Encyclopedia-Brand (noun vocabulary)

Baidu Encyclopedia-Brand Concept