Beijing Toruide Outdoor Products Co., Ltd. was established in 1999. Through brand building and promotion of independent intellectual property rights, product research and development design, marketing network construction and optimization, supply chain integration and management, TOREAD.

Establish a chain retail network and e-commerce sales system throughout the country to provide consumers with safe and comfortable outdoor sports equipment.

The company has built the largest and most innovative R&D center in outdoor industry in China. On June 9th, 2009 10, the outdoor products of TOREAD brand became the exclusive products of China South (North) Expedition Team, which indicated that the quality and comprehensive strength of TOREAD brand products were highly recognized by the society.

In 2007, TOREAD brand was recognized as a "well-known trademark in China" and became a "licensed manufacturer of Beijing 2008 Olympic Games". 20 12 03 18 according to the survey conducted by the industry enterprise information publishing center of the National Bureau of Statistics, TOREAD brand outdoor products ranked first in the sales volume of similar products in China market for four consecutive years, and now the brand marketing network has spread all over more than 200 large and medium-sized cities in China, with more than 1 100 standardized stores.