What can trademarks bring us? This is probably the most common question in the minds of everyone who registers a trademark. How to monetize the trademark and make the trademark "living" is a matter of concern to everyone. Anhua County is a good example. As one of the local characteristics, we have registered trademarks one by one, and slowly made the brand bigger and stronger. Today, Anhua tea is valued at 2.88 billion yuan:
Anhua County trademarks have driven the development of the tea industry. It has 4 Chinese well-known trademarks and 17 provincial famous trademarks in the tea category.
“People here like to drink Anhua dark tea.” Wang Yong has been to a tea base in Anhua County. Seeing is believing. He said that the quality of Anhua dark tea is excellent and the brand promotion is also well done. .
It is understood that the tea in Anhua County is very local, so the trademark is used to promote the brand and promote the development of the tea industry with the brand. Anhua County first registered a brand trademark called "Anhua Dark Tea", and then successively registered certification (collective) trademarks such as Anhua Dark Tea, Anhua Qianliang Tea, and Anhua Tea, as well as Tianjian and Gongjian , shengjian, black brick, flower tile, flower roll and other protective trademarks. At present, Anhua County has 2,150 registered tea trademarks alone, accounting for 80% of the total number of registered trademarks in the county. Among the tea trademarks, there are 4 Chinese well-known trademarks, 17 provincial famous trademarks, 8 Hunan famous brands, 1 Chinese time-honored brand, and 2 Hunan time-honored brands. Not long ago, the province's geographical indication trademark work experience exchange meeting was held in the county, and its approach was well received.
After Anhua County registered various types of tea as trademarks, it unified the brand of "Anhua Dark Tea", which changed the situation of many, miscellaneous and small tea brands in the county. At the same time, the county The Market Supervision Bureau took the lead and cooperated with relevant departments to carry out special rectification of market order in large-scale tea production and operation. Since June last year, 7 unlicensed production companies have been banned, 8 companies have been ordered to suspend production and operations, and 25 companies have been ordered to make rectifications.
Under the strict supervision of Anhua County, the tea market has been greatly improved, and the Anhua tea industry has also developed rapidly, with a comprehensive output value of 12.5 billion yuan last year. At present, the three major public brands of Anhua tea, "Anhua Dark Tea", "Anhua Qianliang Tea" and "Anhua Tea", have a valuation of 2.88 billion yuan, ranking 19th in the country.
Behind the successful products, there is a story of trademark cultivation. For example, Zeng's Bee Industry, since applying for the first trademark "Daizhi_", the company's sales have increased from several hundred thousand yuan to 300 yuan. More than 10,000 yuan; a provincial-level professional beekeeping cooperative was established, leading more than 200 households to participate in cooperative beekeeping; specialty stores are located in urban and rural areas and inside and outside the province
How to bring high-quality products to the market and obtain higher added value? Zaoyang City regards the local specialty "peaches" as its main product and has successively registered three fruit registered trademarks: "Xinshi Fresh Peach", "Hanguang" and "Pingdingzhai". "Hanguang" and "Xinshi Xiantao" brand peaches came on the market this year, attracting merchants from all over the world to rush to buy them. The products are in short supply and are exported to all parts of the country. They occupy a large share of the market in important cities such as Guangdong and Shenzhen, and their output value has exceeded 350 million yuan mark.
When the market has not moved, trademarks take the lead. The importance of trademarks is self-evident. Trademarks play a decisive role in the overall deployment of enterprises. Many well-known companies paid a heavy price in the later period because they did not pay attention to trademark issues. We remind you that you must consult relevant professionals on trademark issues and avoid working behind closed doors, causing heavy losses to the company! Zhejiang Trademark Transfer Network, with 16 years of experience, has countless successful cases and tens of thousands of trademarks, involving various industry categories, covering a wide range of industries. The market has not moved, but trademarks take the lead, allowing companies to go further! If you are interested, you can call the 24-hour customer service hotline of the Trademark Transfer Network at any time, or you can log in to the Trademark Network to select your favorite trademark!