By searching in Bajie Intellectual Property Trademark Encyclopedia, we can know that the trademark of sunscreen belongs to the third category-0306-cosmetics (excluding animal cosmetics)-sunscreen 0306; Cosmetic sunscreen preparation 0306; Sunscreen 030225. Sunscreen is really a necessary smear for people to go out all year round, especially in summer.
Many enterprises attach great importance to trademarks, because trademarks have gradually become an indispensable part of enterprises in the market. As an intangible asset, it can be transformed into tangible wealth at a certain time, thus helping enterprises solve current problems. However, trademarks will still fail for various reasons, which reasons will lead to trademark failure, and what measures can enterprises take to avoid it.
First of all, the reasons for the invalidation of a trademark are: the registered trademark has not been used for three consecutive years and has not been used without justifiable reasons; The registered trademark expires and is not renewed in time; A registered trademark refers to a trademark whose designated goods are shoddy, deceiving consumers and being revoked by the trademark authority; Changing the words and graphics of a registered trademark without authorization, and failing to change the trademark in time.
Trademark invalidation is a huge loss for enterprises, so enterprises must learn how to avoid trademark invalidation. In order to prevent the trademark from being revoked by others, enterprises must pay attention to preserving the evidence of trademark use, such as invoices, contracts, etc. Pay attention to the expiration time of your trademark and renew it in time once it expires. Enterprises can arrange personnel to specialize in trademark management;
When using trademarks, we should follow the trademark law, reasonably regulate the use of trademarks, and shall not modify trademarks without authorization; Finally, enterprises must ensure the quality of their own goods, and if they want to license others to use them, they must also supervise the quality of the licensee's goods.
In addition to the above, trademark registration should also be obtained through the correct channels. A trademark registrant shall not fabricate or conceal facts or forge application documents when applying for registration of a trademark. You can't maliciously register other people's trademarks. There are many kinds of malicious cybersquatting. One is to rush to register trademarks that others are using and have certain influence. The other is to copy or imitate other people's well-known trademarks that are not registered in China. The third is to imitate or translate other people's well-known trademarks registered in China, misleading consumers and harming the interests of well-known trademark registrants.