The history of Levi's begins here …
Levi's trademark
Bow is the oldest clothing symbol in America. This stitching design symbolizes a pair of birds, which have been sewn on the back pocket of jeans since 1873. Legend has it that the bow bird is a rare bird. It once flew into Mu Meilan of Levi's, and it was a rare bird. Evi's bit died and was deleted. Levi Strauss, the founder of 1886, tried to tie two jeans tubes to two horses and pull them in opposite directions. As a result, the two horses gave up, which proved that Levi's SW initiated the jeans cloth label culture in 1936, and sewed a small red cloth label on the back of jeans, which became Levi's SW zinc scratch.
In the history of 150 years, Levi paid attention to the original commemorative creation and established its supreme position in the field of jeans.
1847: Levi's founder Levi's, 18 years old, immigrated to the United States from Germany.
1853: Levi's was founded in San Francisco. CO company made the first pair of jeans from canvas.
1855: Levi Strauss changed the earliest canvas into denim with blue warp and white weft imported from France.
1873: Levi's registered the first pair of trousers with a striker to fix the seam of the trouser pocket. Since then, the word "jeans" has been used to refer to twill pants.
1890: Levi Strauss &; CO company coded jeans for the first time, and the world-famous 50 1 was Levi's first jeans model.
1905: production of S506XX started (19 17 official lot s506xx). At this time, the first generation of coat pockets were produced, and there were 2 13 cheap coats without lids.
1928: S506XX and 2 13 put the lid on the pocket.
1936: The products with red labels began to be produced.
194 1 year: S506XX, the cover was removed again, but the production of red TAB was stopped, 2 13 (representing the production of cloth labels and black concentric hollow buttons).
1944: S506XX laurel buttons used in World War II.
1947: S506XX stopped production for 506XX, and the bag was covered again for 5 19XX (inside the blanket).
1952: 506XX, 5 19XX stopped production, and the second generation 507XX, 5 17XX (inside the blanket) started production, and the word R appeared on the label.
1954: Leather labels were discontinued and paper labels were used.
1962: 507XX and 5 17XX were discontinued, and the third-generation jackets 557XX and 559XX (inside blankets) were started to be produced.
1966: 557XX and 559XX were discontinued, 557 and 559 were put into production, and the words "every garment is guaranteed" were removed from the bottom of the paper label.
1967: production 557 70505
1968: production 70505 02 17.
1969; Replace the big label with the small label. And began to become a little e.
1974: Levi's launched a series of washed jeans.
1978: Although many jeans brands of different designers have been put into the market, Levi's sales still exceed $2 billion.
1980: The sales of jeans achieved unprecedented success, reaching 502 million pieces.
1984: levi's became the representative costume of the American Olympic delegation and made a large-scale publicity for Levi's S501blues.
1986: Levi's jeans started to produce jeans with holes ahead of schedule.
1995:www.levi.com website officially opened.
1996: LVC is officially listed, and it is a replica series made according to levi's classic models.
1999:red TM series was born, and 2 1 century jeans were innovated again.
2000: Levi's three-dimensional jeans series Levi's engineering jeans came out.
200 1: Levi's entered Chinese mainland and opened its first store in Shanghai.
2003: Levi's150th Anniversary, Jeans130th Anniversary. In the same year, the type 1tm series was born.
The formation of a classic brand needs to go through the baptism of history and the tempering of difficulties ~ whether it can be successful needs the proof of history and the explanation of time ~
History begins here. ...
Buttons-Do you know when the six buttons of Levi's jeans were replaced by zippers? 1942, according to the regulation of American government, the two buttons at the back of Levi's jeans should be removed. Now, except for the 50 1 model, the key design is retained. Levi's buttons will never rust.
Pi Biao-The Legend of Two Horses. 1886 Levi's agreed to try on jeans. Tie a pair of jeans with trouser legs to two horses and drive them in opposite directions. It turns out that jeans can withstand such tension and tension. Since then, it has become a symbol of pride.
A pocket for gold bullion. Levi's trouser pockets were originally designed for gold diggers during the California gold rush in the1850s. Five-bag design has become the standard feature of Levi's blue jeans. Century-old sewing is firm, durable and comfortable.
Corner seam-it is the seam adding point of levi's jeans reinforcement structure. 1937 when the rivets on the back pocket are replaced by corner seams, they are particularly valuable. Since then, it has been used as a reinforcing and fixing point for the four corners of pockets, the front of trousers, belt ears and zippers.
Zipper-it didn't appear until 1950. Before that, there were button pants everywhere. Modern industry produced zippers, which caused a revolution in jeans. Now, Levi's products are made of the strongest, durable and designed zippers.
Sewing-It only takes 10 minutes to sew a pair of jeans that can last a lifetime. Levi's jeans factories all over the world use the strongest sewing thread, the best handwork and production line to produce jeans that can last a lifetime.
Little flag-this was first introduced by Levi's. It became the symbol of 1936 genuine Levi's jeans, because more and more counterfeiters appeared at that time.
Details about Levi's jeans
1873 American miners put on Levi's first Levi's 50 1 jeans.
Classical jeans have vertical stripes, so they will fade vertically. Nowadays, jeans are made of twill except pirated classical jeans. No matter how they are washed or faded, it is difficult to show the charm of classical jeans, and the direction of fading is one of the most concerned points for collectors of classical jeans.
Batch number of jeans: the model refers to Levi s 50 1, Lee 10 1 and other numbers indicating the style of jeans. Different manufacturers, the style represented by a number is naturally different. Remember several jeans models of your favorite manufacturers, which will be more convenient to buy.
Denim trousers rolled up: trouser legs style jeans are worn with their trouser legs turned upside down, which is called "rolled up". Pants, jeans, big speakers can't be worn like this.
The hem of jeans: refers to the seam of the exposed material when the hem of jeans is turned over and worn. /kloc-Levi's jeans produced before 0/986 were sewn with red thread. This feature of classical jeans is also reflected in the production of pirated classical jeans.
Red label of jeans: Since 1936, LEVI'S jeans have been sewn with a small piece of red cloth with the company logo on the back patch pocket of the hip. Originally different from other manufacturers, we can now infer the production date from Levi's or Levi's logo. From 1936 to 197 1, Levi's name is e (big e, while from 1969, Levi's name is small e (small e). One of the principles of classic jeans, of course, is to use Levi's logo in pirated classic jeans.
Back label: refers to the stitching with the manufacturer's mark attached to the right side of jeans. Sewing decorations of different production years and manufacturers have their own characteristics. For example, the jeans of the brand Lee 10 1 were first sewn with suede printed with the word Lee in 1936, and later transformed into smooth leather stitching, with no subtle changes in the pattern.
Rivet: refers to the round rivet used on jeans, and different manufacturers use different rivets. Lee 10 1 brand pirated classical jeans use spikes engraved with the "lee" mark, and spikes are also nailed to the buttocks, which are exactly the same as the products of 1936. Jeans other than classic jeans are copied, and earrings are not used on the hips.
Top button and front button: In the early years, the front of jeans used buttons instead of zippers, and the top button was the top button. The buttons of different manufacturers have different shapes in different production years.
Strap: a belt tied at the back of the waistband to adjust the waistline. In the early years, due to the lack of shrink-proof processing technology, the waist button of large waist jeans was used to adjust the waist circumference.
1954, Justin wore Levi's jeans in a blockbuster, and Levi's became a symbol of "personality and rebellion" from then on.
The Four Signs of Levi's
1, fabrics LEVI's fabrics are purchased by Levi Company and then delivered to the factory. (LEVI company holds special procurement twice a year, and most world-renowned enterprises come to bid to show their new products to LEVI company, which was held in Qingdao in September by LEVI Korea company). Each roll of fabric 100 m, width 1.5 m, with LEVI's logo and batch number. Cotton cloth is generally used. The quality is very good. Levi's has a special cloth inspector who is responsible for the inspection and recording of cloth quality.
(Fabric label)
Fabric knowledge: the thickness of fabric is expressed in ounces. Generally, jeans are made of 8- 15 ounces of fabric, and the weight of fabric per square yard is the number of ounces of this fabric. /kloc-more than 0/3 ounces is a thick material, and/kloc-more than 0/5 ounces is an ultra-thick material, which is very uncomfortable to wear. General 12 oz fabric is just right for jeans. Most of LEVI's products are 1 1.5- 13 oz fabric.
2. The production process of 2.Levi's products is made by the most advanced CAD system at present. They are all electronic files, which are input into the plotter and printed and published. The description of the production process of a style is as many as 60 pages, but my husband said that they hardly read it, and they are all made according to the samples.
3, cutting LEVI company requires the use of automatic cutting machine for cutting, the fabric is pulled on the cutting machine for 25-33 meters, generally 40-60 layers are paved into one layer, and then fixed on the cutting machine, the automatic cutting machine cuts the fabric into piles of pieces, and then manually binds them, numbers them (in order to prevent color difference between layers), and then distributes them to the assembly line.
4. LEVI company has its own unique manufacturing technology and special equipment, some of which are specially transported from Japan and Germany to the factory for use, because these equipment are not available in the market at all (the arc of the back pocket is sewn by a computer with a jacquard machine, and it is sewn neatly at one time). All the materials used in Levi's products are purchased and distributed by Levi's company, and the quality is very good. The quantity of auxiliary materials, especially trademarks, is strictly controlled. Broken trademarks must be handed over to the warehouse for new ones, and all of them are recorded. LEVI company requires inserting 6- 10 quality inspection procedures in the production process. (Generally, inspection is divided into four groups.) Unqualified products are found to be invalid directly, and there is no case of dismantling and repairing in order to save costs, which is a bit like buying hamburgers at work.
Semi-finished jeans are hard after washing. Sometimes, the employees in the finishing car workshop will put their pants up in a row and fill a table before anyone else. People sent by LEVI company also like to play this game. It is said that someone can file a case in 1 minute. Levi's company has an authorized washing factory, which is next to her husband's company. They came to deliver the semi-finished products to be washed. There are many washing methods, and color washing should not be the simplest. Just add a little enzyme and silicone oil to 60-degree water for 20 minutes. This is called ordinary enzyme washing, just to shrink and desize (this washing only needs 2 yuan/piece). There are also complicated water washing, such as: three-dimensional wrinkles/breakage/cat whiskers/manual friction/nostalgia/color matching/stone mill/golf mill/`````` The most complicated water washing is to wash a pair of trousers repeatedly for more than ten times, making them look like antiques. This kind of washing is said to cost hundreds of dollars a piece (there is also a kind of washing called pat). Washing is an important part of jeans. There will be many defective products after washing, but the qualified products detected at this time are basically shipped products.
6. The main work of the assembly workshop is to clean the line, iron, hang tags, check and package.
So many crafts fully show Levi's meticulous and perfect brand spirit, which is also the most important reason why so many people like Levi's so much and why Levi's can still stand up for so many years ~