At present, most categories in JD.COM are restricted, and the invitation system leads to a higher entry threshold for businesses, and many shell companies and businesses cannot enter.
As the name implies, the invitation system can only be settled when invited by JD.COM. Generally speaking, category businesses are saturated, and there are restrictions in JD.COM. If you want to open this category that restricts investment, you need companies and brands to have good strength. It is better for manufacturers to settle this way. In short, the stronger the category business, the better.
I believe that most businesses may receive "because of the market influence of your brand and the temporary mismatch between your comprehensive operational strength and the positioning of JD.COM, you failed to pass the brand screening." Merchants also feel tired and weak! Can't find the reason for the failure? Bian Xiao told you that most of these places have problems.
1, the brand does not meet the category development requirements of the industry for the time being.
The products on the JD.COM platform are saturated. For new businesses, JD.COM must choose high-quality products. Therefore, businesses need to strictly control their products, innovate and distinguish themselves from other businesses.
2, the demand is not satisfied, and strive to complement each other.
Well-known businesses that meet the investment requirements of JD.COM in all aspects may also be rejected. JD.COM wants the products settled by the merchants to supplement the market, such as the supply chain, cash flow, predictable operation ability and existing users of the merchants; Merchants hope to expand sales channels through the platform, with the ultimate goal of making more money.
3. Asymmetric information and unbalanced data.
If you want to settle in JD.COM, you don't know the skills of submitting settlement information, and you don't know whether the category you want to settle in is still attracting investment and whether it is a key investment category. This is the problem of information asymmetry. Where there is information asymmetry, it is necessary to collect a lot of information and master the first-hand resources to ensure time-saving, labor-saving and efficient.
For the resident, it is mainly to improve their own strength, show it, understand each other's needs, and try to achieve a win-win situation, because no platform will refuse businesses that can bring benefits to them.
4. Brand stores are not within the scope.
When you enter, there are different brand merchants in the same category. Comprehensive evaluation shows that the strength of brand stores is low and the probability of being selected is small.
This category can't attract new business.
The investment is saturated, and there is no prompt on the investment page. All we do is settle down normally. After submission, it will show that it is not inviting investment.
6. The main body of the opening company does not meet the existing investment standards.
The company that opened the store has its own problems, such as transfer and falsehood. JD.COM inquired through corresponding channels and found that it did not meet the requirements.
7. Brand market influence does not conform to the positioning of JD.COM.
Brand reputation, popularity and customer stickiness/loyalty are not up to standard.
How to settle in after settlement failure?
After the failure to settle in, the merchants must first consider their own shortcomings, so they need to make some compensation or improvement.
Find a professional organization to bring it in.
JD's failure The reason why the shops of COM have settled in may be that the merchants have insufficient experience in settling in, or they don't fully understand the corresponding investment requirements and standards of JD.COM platform and the development needs of the market. In this case, you can find an experienced purchasing agency to settle in.