Friends who like to drink and those who don’t like to drink must all know Jiangxiaobai, a good-looking liquor. Jiangxiaobai is a naturally fermented and distilled sorghum wine. Committed to reviving the old flavor of traditional Chongqing sorghum wine, with the brand concept of "I am Jiang Xiaobai, life is very simple", adhering to the anti-luxury product concept of "simple packaging, refined wine", and adhering to "simple, pure and unique" ” brand spirit, and continue to create the “I am Jiang Xiaobai” brand IP to interact and communicate with users. The emergence of Jiang Xiaobai can be said to have set an example and confidence for a group of start-up companies. Many companies behind them believe that Jiang Xiaobai can become the second Jiang Xiaobai, or even more successful than it, but this is not the case. Yes, they lost on the trademark. Jiang Xiaobai’s success is not an accident. Next, the editor of Bajie Intellectual Property Trademark Transfer Network will analyze Jiang Xiaobai’s brand personality.

First of all, Jiangxiaobai’s trademark is unique. In addition to the regular brand logo, they also have cartoon characters exclusive to their own brand. This makes the brand more vivid and lifelike, and the audience can better accept it. Stand out from the crowd of brands instantly.

Secondly, Jiang Xiaobai has profound industry insights and does not seize the territory of existing market companies, but opens up his own niche market. Jiang Xiaobai's wine is sold to young people. Before it, many young people were unwilling to drink liquor because they thought the taste was too exciting and not cool enough. Jiang Xiaobai changed the packaging appearance and lowered the alcohol content to make them more drinkable. Better acceptance, from a certain point of view, they are catering to the market that was previously vacant in the industry, and it seems to be quite successful so far.

Finally, while they were seriously making wine, they also played seriously with young people, became their friends and listened to their talk, held the Jiang Xiaobai YOLO Youth Culture Festival, and produced "I am Jiang". "Xiaobai" animation, holding international hip-hop competitions, playing graffiti, skateboarding and street basketball, and holding 100 offline bistro activities to make their brand culture more diverse and clear. They are not just telling consumers what I want to tell you, but Let's play with whatever you like.

Jiang Xiaobai has also made great efforts in planning for the future. Not only has it won awards in competitions such as the International Wine and Spirits Competition and the 18th San Francisco World Spirits Competition, but it has also exported its products abroad, bringing Chinese sorghum wine to all parts of the world.

As an external image carrier for enterprises to enter the market, trademarks are a powerful weapon for enterprises to compete with similar products. So, is your logo ready? If you are not ready yet, come to Bajie Intellectual Property Trademark Transfer Internet Cafe. We will serve you wholeheartedly. Regarding trademark issues, you are welcome to log in for consultation.