Apple is an American high-tech company. It was founded by Steve Jobs, Steve Wozniak, Roy Wayne and others on April 1, 1976, and was named Apple Computer Company of the United States. It was renamed Apple Inc. on January 9, 2007. , headquartered in Cupertino, California.

Apple went public on December 12, 1980, and set a market capitalization record of US$623.5 billion in 2012. As of June 2014, Apple has become the world's largest company by market capitalization for three consecutive years.

Apple ranked 9th in the 2016 Fortune 500 list. On September 30, 2013, in the Omnicom Group's "Global Best Brands" report, Apple surpassed Coca-Cola to become the world's best brand. The most valuable brand. In 2014, the Apple brand surpassed Google and became the world's most valuable brand.

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In 1976, Apple's first logo was drawn with a pen by Roy Wayne. The design was inspired by Newton's discovery while thinking under the apple tree. The law of universal gravitation, Apple also wants to imitate Newton and devote itself to technological innovation.

However, this logo graphic is complex and difficult to remember. It was only used during the production of Apple I, so it was quickly abandoned by Apple.

In 1976, Jobs decided to re-appoint Rob Janov, the art director of the Regis McKenna public relations company, to redesign a better logo to match the release of Apple II. So Janov started making a black and white silhouette of an apple.