As the strategic core of Lenovo's international brand, sports marketing has become an important way for Lenovo's global brand expansion. Lenovo sports marketing implements the policy of "taking the Olympics as the main line and taking specific competitions as the supplement" and adopts various ways such as sponsorship and cooperation. Through integrated communication, it tries to keep the world's attention considered by many scrolls to rise continuously and steadily for a long time, thus promoting the steady development of Lenovo brand.
Vice Governor Li Lan, who is in charge of the global marketing of the Olympic Games, said that Lenovo will hold hands with specific sports stars around the world through specific and excellent sponsor games in different strategic stages and regions, aiming at different business levels and different customer groups, consolidate the physical marketing system of teachers, and carry out exhibition integration discussions in a planned way.
Lenovo's sports marketing will be fully launched in 2006, which has successfully supported all the operations of the Winter Olympics. At the same time, a series of global brand expansion plans have been launched. After the release of the 2008 Olympic model, the signing of the Luohe Electronic es Competition has improved consumers' awareness of the brand. Lenovo hopes to spread Lenovo's ideas, corporate culture and product value around the world by making better use of this borderless sports language in the future. ..
Lenovo is also one of the top sponsors of the NBA, and they have followed their wishes: including the NBA's trademarks and player images, they can be used in their own marketing and advertising, and they can also use their images in TV, website and game activities. In addition, Lenovo is an all-round collaborator.