As of June 2021, the spokespersons of Heilan House are Jay Chou, Wu Lei and Lin Gengxin.

In April 2016, Heilan House invited young actor Lin Gengxin to endorse the Cai Niu series. This series has the theme of "good looks" and fits Lin Gengxin's confident and fun charm.

On January 5, 2020, the official Weibo of Heilan House announced: He competes in La Liga and writes a new chapter for Chinese players! He has set many records and is truly the Chinese football king! He is the first Chinese player to score a goal for Barcelona, ??and he is Wu Lei, the new spokesperson of Heilan House.

In October 2020, Heilan House officially announced the new spokesperson Jay Chou.

Programs sponsored by Heilan House:

Since 2014, Heilan House has sponsored the variety show "Running Brothers" for three consecutive seasons, and launched the same style as the running male star.

At the same time, it cooperates with variety shows such as "The Great Challenge", "The Biggest Brain", "The Masked Singer", "Happy Comedian", etc. to deliver positive energy in entertainment; by binding "Mars" "Intelligence Bureau" and "Bachelor's War" are two major online variety IPs, connecting with young consumer groups and creating "variety shows for men".

On January 15, 2021, Heilan House officially announced that it would become the exclusive clothing partner of CCTV’s Year of the Ox Spring Festival Gala, becoming the first clothing brand to sponsor the Spring Festival Gala.