Lin Changwei
Jewelry is marked by high cost and exquisiteness. It is exquisitely crafted, transcending time and space, and beautiful. It carries a unique luxury artistic aesthetics. It is endowed with more cultural, philosophical and social meanings. It vividly refers to our life, which makes us see the efforts of human beings to constantly expand their territory in the material world and perceive the historical pursuit of style. The elites who know this way have gone beyond the stage of discussing things by things, recognized and truly understood its cultural connotation, and found the most suitable style that can truly shape themselves. "Jeweler's DreamWorks" is a true portrayal of Star Talent's refining and extracting the essence of multiple arts and flashing the charming brilliance of jewelry culture.
1. Company Profile
Shenzhen Xingguangda Jewelry Industry Co., Ltd., founded in 1997, is the first member enterprise of Shenzhen jewelry regional brand. The company integrates design and development, production and processing, wholesale and brand franchise chain, and mainly deals in precious metal inlay jewelry, K gold jewelry, jade jewelry and colored gems jewelry. Under the guidance of the enterprise spirit of "honesty, dedication, harmony and innovation", after fifteen years, it has rapidly developed into a leading enterprise in the field of precious metal inlay in China.
xingguangda always insists on "quality and innovation" as the core, "creativity shines with classics, precision inherits eternity" as the value embodiment, forge ahead, work hard, constantly improve the level of creative design and innovate production technology. The company actively advocates the culture of "artisan", permeates culture and emotion into the works with meticulous concentration and persistence, and creates a piece of jewelry masterpiece full of vitality, which shines with the light of art and wisdom, and has won numerous awards in major jewelry competitions at home and abroad.
after more than ten years' development, Starlight has also been growing. Up to now, the number of employees in the enterprise has exceeded 1,, of which 5% are secondary school or above. While adding fresh blood, many old employees have always served in Starlight Dana. Now, there are more than 2 employees who have served the company for 15 years, more than 4 employees who have served for 1 years and more than 2 employees who have served for 5 years. Every old employee has rich technology and experience, has more tacit understanding in cooperation with each other, and has set a good example in cultivating and driving new people. In terms of production, there are more than 1 senior craftsmen and technicians.
xingguangda set up a product research and development department, constantly seeking innovation and breakthrough in product design, technology and materials, and doing in-depth research on the market to achieve the combination of production and sales. Starlight strictly controls the quality, opens a unique jewelry appraisal laboratory, introduces advanced jewelry gold measuring instruments and other instruments, and deeply appraises the processed products.
for years, The company has won various honorary titles: China Famous Brand, China Well-known Trademark, First Jewelry Inlay in China, Famous Jewelry Brand in China, AAA Credit Enterprise with Enterprise Credit Evaluation, Advanced Quality Management Enterprise in Guangdong Province, Well-known Brand in Shenzhen, Key Cultural Enterprise in Shenzhen, Training Base for High-skilled Talents in Shenzhen, and Products with Reliable Quality. "Well-known brands of private enterprises in China", "products (brands) assured by consumers" and "3 enterprises with the greatest growth in Shenzhen", which have been put on record through the commercial franchise information management system of the Ministry of Commerce (record number: 4439941), are the initiating units of the enterprise standard alliance of precious metals, jewels and jade ornaments. Alternate member unit of National Jewelry Standardization Technical Committee, observation unit of National Jewelry Standardization Technical Committee, and deputy secretary-general unit of inlaid jewelry branch of National Jewelry Standardization Technical Committee.
212 China Jewellery and Jade Jewelry Yearbook
Starlight will continue to accumulate and precipitate, and build a "jeweler's dream factory" with heart.
2. Independent innovation and continuous breakthrough
Innovation is the vitality and vitality of an enterprise and the strength and source of its development. With the upgrading of jewelry industry to cultural industry, Xingguangda Jewelry has followed the innovation step of "Made in China" to "Made in China", and has made continuous exploration and progress in design, technology, materials, culture, service and management, and achieved many substantial results.
2.1 design innovation
Starlight has been forging ahead and constantly innovating, and has launched many innovative series of products in recent years. The design style and market are combined with each other, and the categories and speed of the products can effectively meet the diversified needs of consumers. So far, it has successfully embarked on a mature road of independent innovation and research and development.
xingguangda jewelry introduced the design concept of "one dual-purpose" for the first time in the industry, and made a series of "Baimei" dual-purpose diamond pendants by seiko, which opened a new chapter in the jewelry market. The "Baimei" series is one of the representative innovative products of Starlight. The previous "Baimei" products showed two different wearing effects by opening and closing, and this series of products immediately triggered a hot sale in the market. Since then, through the precipitation and thinking of previous works, Starlight has gained insight into consumers' preferences and tendencies, and constantly innovated this series of products. So far, it has launched the third generation of "Baimei". Compared with the past, the new products only change direction up and down, thus easily achieving two different wearing effects and showing different charm of women.
xingguangda invests a lot of money in new product design, research and development and talent training every year, and the output value of innovative products accounts for more than 5%, and the proportion is increasing year by year. With the development of the enterprise, the strength of the design team is also growing. There are more than 1 design technicians, including 4 hand-drawn designers, 6 electric drawing designers and 8 senior technicians.
2.2 process innovation
Starlight has never slacked off in product process innovation, introducing advanced technology and equipment in a timely manner, importing a large number of high-quality talents, constantly breaking through existing processes, creating new processes and technologies, and promoting the sustainable development of enterprises.
xingguangda's representative innovative technology, "exquisite inlay", magnifies the diamond several times visually through innovative hexagonal inlay and unique flower-passing technology, and doubles the diamond fire color. At present, Linglong Mosaic Technology has successfully applied for a number of national technology patents. The exquisite works made of it have won many awards in jewelry competitions at home and abroad. Xingguangda won the "Best Jewelry Making Award" in the second national jewelry making skill competition with exquisite inlay design work "Love in Flowers". The original work "Hope" uses exquisite inlay as the molecule to construct the DNA double helix structure, and the three-dimensional and full diamond inlay design makes the whole work shine in 36 degrees. Because of its simplicity and vitality, this work has been selected for many times to participate in large-scale jewelry exhibition activities, showing the exquisite beauty intuitively. Exquisite mosaic technology has also been reported by many multimedia magazines and won the love of consumers.
212 China Jewellery and Jade Jewelry Yearbook
2.3 Material Innovation
In order to seek better product design and create more colorful jewelry products, Starlight has made continuous breakthroughs in inlaid metal materials, and a number of innovative materials, such as "Spring Gold", have successively obtained national technology research and development patents.
In p>212, Starlight made breakthrough progress and achievements in innovating platinum jewelry materials.
in order to solve the defects of Pt95 platinum/palladium alloy in jewelry making, xingxingda jewelry invested heavily in the research of Pt95 platinum/ruthenium alloy. In the end, it overcame many technical processing problems and became the most mature enterprise in the production and application of Pt/Ru alloy jewelry in China.
Pt95 platinum/ruthenium alloy is an excellent general alloy, which contains 95‰ platinum and 5‰ ruthenium and other precious metals. It has more advantages than Pt95 platinum/palladium alloy in color, hardness, density, ductility and processing applicability, and can support almost all kinds of inlays such as prong setting, forced inlaying, micro-inlaying and nail inlaying, and even complete more complicated processes such as car-flower.
In p>212, Xingguangda cooperated with the International Platinum Association, and successfully produced platinum inlay works "Heart Flying" bracelet and "Butterfly Chasing Dreams" set with Pt95 platinum/ruthenium alloy. The complicated design and mature inlay technology marked that Xingguangda had made new attempts and breakthroughs in the application of high-end Pt95 platinum/ruthenium alloy technology. In addition, the Pt95 platinum/ruthenium alloy wedding set diamond series "My Platinum Wedding Dress" jointly launched with the International Platinum Association has set off a new wave of platinum in the wedding market, with perfect color and non-deformation, which greatly reduced the after-sales problems of diamond platinum jewelry, was widely recognized by consumers and achieved impressive sales results.
2.4 Cultural Innovation
Jewelry is not only a beautiful decoration for people who wear it, but also a pursuit of body and mind and a life experience. Xingguangda insists on making jewelry full of life, implanting cultural connotation and emotional concept in product design, technology and promotion, and completing the soul docking of jewelry and culture.
xingguangda jewelry has been actively advocating the culture of "artisan" and paying attention to the inheritance of traditional handicraft skills and personnel training. In the production process of jewelry products, we should carry forward the master feelings, and strive for perfection with an uncompromising attitude from product design, material selection, cutting, polishing and carving to final inspection.
Jewelry, as a carrier to entrust and convey emotions, is inextricably linked with consumers. In the process of product promotion, Starlight Jewelry deeply excavates the emotional value of jewelry products from the aspects of product design elements, inspiration sources, theme setting, etc., establishes emotional ties with consumers, and creates rich decorative experience for consumers. At the same time, it captures the fashion trends, blends the decorative beauty with the emotional beauty, effectively connects the jewelry culture with the fashion culture, and truly achieves diversified marketing promotion.
Cultural innovation runs through the whole development process of Xingguangda enterprise, not only in product innovation and independent research and development, but also in every link such as the shaping of corporate culture and the establishment of enterprise management system. Through continuous accumulation and precipitation, it has made outstanding achievements in cultural innovation and was awarded as "Shenzhen Key Cultural Enterprise" in 29.
212 China Jewellery and Jade Jewelry Yearbook
2.5 Service Innovation
Starlight always takes customers as the fundamental starting point, aims to meet customers' needs to the greatest extent, and pursues customer satisfaction. The company regards honesty and friendliness as the most basic principle of service, and on this basis, it constantly improves the service quality and improves the service content.
xingguangda innovatively started the project of "network board room", subverting the tradition, changing the previous ordering mode, establishing a high-quality and fast information shopping guide platform, and establishing a mobile phone information platform as a support. This creative measure has solved the problems existing in the traditional ordering mode and improved the response speed of the supply chain. Nowadays, the orders formed through the network board room can increase by 5% every year, and more than 35 customers have placed orders through the network board room.
Starlight has further carried out innovative practice in the service field, and cooperated with Harvard Business Review to create a learning platform of "gathering wealth and wisdom and enjoying growth" for customers. Starting from truly sharing international advanced management experience with customers, it provides effective channels and resources to help customers solve the needs existing in enterprise management, and * * * explores a road of sustainable development. At the same time, together with Harvard Business Review, the album of classic articles by Peter Drucker, the master of management, was produced, which gathered Mr. Drucker's classic articles into a book, shared international advanced management concepts with customers, and opened the door to intelligent management.
The establishment of various innovative service modes and learning platforms has established an effective communication link between Starlight and its customers, which is helpful for Starlight to quickly and clearly understand customer needs and formulate corresponding solutions in time to better serve customers. Innovative service system, dedicated service attitude and honest service guarantee have effectively solved the problems encountered by customers, and won more reputation and loyalty for Starlight while getting service satisfaction from customers.
2.6 management innovation
As one of the large-scale jewelry enterprises in China, Xingguangda established a management system earlier in the industry to realize scientific and standardized management. The company has introduced ISO91:28 quality management system, ISO141:24 environmental management system, ISO112:23 measurement management system, OHSAS181:27 occupational health and safety management system and other system standards, achieving standardization in technology development, product production, management and other aspects. In 29, the company became a member of Shenzhen precious metals and jewelry enterprises standard alliance, and in 21, it became an AAAA-level enterprise with standardized good behavior.
the introduction and implementation of various management systems by xingguangda plays an extremely important role in promoting the overall technological progress of enterprises, improving the management level of enterprises, improving the quality of products, and enhancing the market competitiveness and market share of products. The production efficiency has been continuously improved, and the average annual output value has increased by 15%. In the process of carrying out the standardized management system of enterprises, the internal management behavior of enterprises is effectively standardized, the production cost is reduced, the quality of products is improved, and the production efficiency is greatly improved. At the same time, it can better provide customers with reliable and satisfactory jewelry products, and then enhance the reputation and popularity of Starlight brand, which has created great wealth for enterprises invisibly.
3.212, Xingguangda Jewelry opens a new era
With the development of global economy and the continuous improvement and upgrading of China's industrial structure, it is required to strengthen the independent innovation of the industry. In the process of adhering to sustainable development, Starlight is also constantly improving the independent innovation ability of enterprises to enhance their market competitiveness.
212 China Jewelry Yearbook
Up to now, Starlight has obtained 14 patents, 7 utility model patents and 32 design patents for more than 5 high-quality products with independent intellectual property rights, and the company has more than 1, innovative product styles. Numerous independent intellectual property rights have become the connotation and carrier of Starlight's strong enterprise competitiveness, and laid a sustainable development path for Starlight.
compared with previous years, in 212, Starlight has made great progress in terms of production and processing volume and market coverage. The factory now processes more than one million pieces, a year-on-year increase of 23%. At present, the company's products cover all cities in the country, ranking in the forefront of the industry. In the process of continuous development, Starlight has accumulated more than 3, loyal customers and reached cooperative partnerships with many upstream and downstream enterprises, conforming to the general trend of industrial chain development and extending to the upstream and downstream development of jewelry industry chain.
xingguangda jewelry has continuously expanded its market share, radiated its marketing network to a wider field, and established long-term cooperative partnerships with many well-known domestic retail brands, such as Laofengxiang, Caibai, Liufu Group, Jinzhizun, Daimengde and Laomiao. Based on the domestic market, we have steadily explored the international market, and established a solid cooperative relationship with internationally renowned brands such as permanent stain Forever mark and Eurostar.
In p>212, Starlight set its sights on the international market while making steady progress and establishing a foothold in the China market, opening a new era of development.
4. Based in China, go international
At present, the Chinese jewelry industry has formed a format of "world jewelry looks at China, Chinese jewelry looks at Shenzhen", as China's.