Chu Ruixue.

1. Chu Ruixue has established a strong personal brand in the micro-business industry and established a positive and credible image by sharing her successful experience and entrepreneurial stories. This earns the respect and trust of many people, thereby increasing influence. In contrast, Ni Haishan is slightly inferior in personal brand building.

2. Chu Ruixue adopts a differentiated strategy in product selection, focusing on promoting products with unique effects and advantages. This makes the product more attractive in the market, thereby increasing sales performance. Ni Haishan's product sales performance is poor.