What trade secrets! Bullshit. Uefa chooses an advertisement in many countries. Uefa will also review advertising and product companies. Then the voting decision, followed by the advertising fee ranking. In other words, if you want to advertise in the Champions League, the censorship is not as strong as that of the Olympic Committee. They want to see the development and future orientation of this enterprise. The reputation of the enterprise in terms of economic health and product popularity. However, 60% lies in the size of the advertising fee of this enterprise.