Kobe is really very business-savvy. When he announced that this season was the last season of his career, he also understood how much impact this decision would have, so he also put this impact into perspective. Transfer power to his business.
It seems that after retiring, Kobe will go into business! According to ESPN reports, after officially making the decision to retire, Kobe has taken a bigger step towards entering the business world. His company has Apply for the two trademarks "KB20" and "HV" (short for HeroVillain, hero/villain). ?KB20? symbolizes Kobe's 20 seasons with the Lakers, while ?HV? represents the hero/villain (the outside world's evaluation of Kobe).
Kobe Bryant’s company registered two trademarks
Kobe Bryant is really very business-savvy. When he announced that this season was the last season of his career, he also understood the decision. How much influence would it have, so he also transferred this influence to his business. Kobe’s company? A company registered in his own name? Kobe’s company was established in 2014 and is located in California, USA (Kobe spent US$5.8 million to purchase a property on Monrovia Avenue near Newport Beach, California, where he As the headquarters building of Kobe Bryant's company), it has planned a variety of activities for Kobe's last season and applied for two meaningful trademarks related to Kobe.
Kobe Bryant announced his retirement at the end of last month, and Kobe Bryant's company submitted a trademark application to the U.S. Patent and Trademark Office at the end of last month. The two trademarks Kobe Bryant applied for are "KB20" and "KB20". ?HV?, ?KB20? symbolizes Kobe's 20 seasons with the Lakers, while ?HV? represents the hero/villain (the outside world's evaluation of Kobe). Kobe Bryant had already used the trademark "HV" in the letter he wrote to fans when announcing his decision to retire. The registration scope of the trademark "HV" covers sportswear, Kobe Bryant dolls, books and other fields. Currently, products with these two trademarks have been sold on Kobe’s official website.
Selling books and sneakers? This is obviously not Kobe’s life after retirement. What he wants to do is start a company, make investments, and pay attention to technological trends? Kobe has expressed that he hopes to immerse himself in business after retiring. He is tired of filming commercials and he will not be the spokesperson for the sports drink BodyArmor. The BodyArmor project is an investment by Kobe Bryant's company, and many well-known athletes, including Harden, are its spokespersons. I believe that after Kobe retires, businessman must be one of his identities. In fact, he is already a successful businessman. In the latest global sports star income list published by Forbes magazine, Kobe ranks tenth with US$49.5 million, of which his salary income is US$23.5 million, which means that business income is as high as US$26 million, which has surpassed him. salary income.
It is worth mentioning that Andre Fairchild, the president of Kobe Bryant Company, once said that their business is mainly in the United States, but they will also develop business. Perhaps because of the huge fan base and huge market, Kobe has listed it as an important stronghold in his future blueprint. In addition, Kobe Bryant's company has begun to cooperate with companies and media, including previously reaching a cooperation agreement with Alibaba and jointly launching a personal documentary. In addition, Kobe is very concerned about technological trends. When Apple began testing new watches, Kobe was invited to the company headquarters to help with the testing.