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What should you pay attention to when joining the snack restaurant franchise?

1. Confirm whether you want to join a company or a self-employed person

Look at the business license to confirm whether it is a limited company (both the original and the copy are required. The copy can confirm whether the company is in business every year) Normal annual review) Co., Ltd. needs to register with the local industrial and commercial bureau at or above the municipal level, which requires many procedures, relatively strong authenticity, and great constraints on the company; others such as "Catering Technology Promotion Center" and "Catering Technology Development Center" "All are self-employed, and they only register at the local industrial and commercial office. The procedures are simple. The industrial and commercial office has relatively few restrictions on this type of self-employed business. This type of self-employed business may close at any time. If it goes bankrupt, there is no need to go to the industrial and commercial office to go through any cancellation procedures. Therefore, The risk for customers to join the "Catering Promotion Center" to learn technology is relatively high, and subsequent technology upgrades are even less likely.

2. Confirm whether the trademark is registered with the State Trademark Office

Look at the trademark registration certificate. This certificate is issued by the Trademark Office of the State Administration for Industry and Commerce. It is highly authoritative and is a trademark of a regular company. They are all registered (it takes more than three years for a trademark to be successfully registered). The brand of a so-called "snack franchise company" without a trademark registration certificate is not protected by law, even if you join and use it. Even if a contract is signed, the trademark has no validity and can be used by anyone, which will have a very negative impact on the customer's later operations. Therefore, when customers choose to join a franchise company, they must choose a franchise company with a registered trademark.

3. Check whether the company has direct-operated stores

A snack franchise company has many projects, and it is impossible for every project to have a directly-operated store, but to be a snack franchise, you must at least Only a company with a direct-operated store that has been open for no less than 3 years is capable of carrying out chain franchise business. Because companies with directly operated stores can summarize a lot of store opening experience from several years of operating stores and teach them to customers, while companies without directly operated stores cannot provide these services. Just imagine, a company has no store opening experience, how can it make customers feel confident to join?

4. Check whether the company's registered address is an office building.

Regular companies are generally located in office buildings. The more prosperous the office building, the more formal and powerful the company is. Those companies that are located in residential buildings are generally not very strong and may not necessarily go bankrupt anytime soon. Moreover, the industrial and commercial departments in many places do not allow companies to be opened in residential buildings. It is very likely that the "company" you join is an unregistered "company". Then there are those who open their companies in suburbs or even county towns to save costs, so customers should choose carefully. When you join a company, you want to do long-term business, so you should choose a guaranteed company to join, so that after a few years, you can go to an old company to upgrade your technology or add projects. Save effort and money.

5. Check whether the samples are produced on site

Many small companies have temporary technical staff. When customers visit the company for inspection, they must taste the samples in person, preferably there. The technicians are taking a look at the operation room where the samples are being made to make sure that the samples you taste are made by the company's personnel. In order to reduce costs, many technicians from small companies only come to the company after customers have joined the company, and the customers come to taste it. When it comes to samples, such companies often don’t have time to find someone to make them, so they go outside to buy samples for customers to try, especially for some projects with high technical content. Customers of this type of company must pay attention to identification and join with caution. Because when the customer joins, he finds a master from outside to teach him. By the time you encounter a problem and need to ask for advice, the master is no longer in the company.

6. Look at the company’s number of years in business

< p>Look at the business license: The business license generally has the company's opening time. For newly opened companies, it is not recommended for customers to join, because such companies have a short opening time and immature technology, and customers may not be able to learn real technology. In addition, this type of company does not have a good grasp of the market for each project, cannot tell customers how to operate a project to make money, and its own ability to resist risks is very poor. It is possible that if you join today, you will not be able to find them tomorrow. People.

Check whether there is a trademark registration certificate: In this regard, customers must clearly understand the difference between the trademark registration certificate and the trademark acceptance certificate. The trademark acceptance certificate only means that the trademark has been accepted by the Trademark Office. As for whether it can be registered It takes about three years to know. After three years, the registration may not be successful. Then the customer joins this type of company and makes a store famous, only to find that the brand you joined is fake.

7. See if the company can provide operational guidance to customers

Snack franchise companies focus on providing customers with two services: one is to provide technology, and the other is to provide operational guidance. In addition to strong technical strength, a franchise company should also have experience in successfully operating a project, and be able to use these successful experiences to provide operational guidance to new franchise customers. In other words, when customers join a company, in addition to learning technology, the most important thing is Learn how to make money using the skills you learned.

8. Confirm the category of trademark registration

The registered trademark of a snack franchise company is generally the 29th and 30th category in the nationally regulated categories. Other trademarks cannot be used for For the purpose of snack franchise, although some companies have trademark registration certificates, they are not catering or food related. Many of them borrow registered trademarks of hotels, hotels, cafes, etc., which are invalid when used for snack franchise, which is equivalent to no. In this way, even if other customers see that your business is good and open a store with the same name as yours near you, you have no right to interfere, because your trademark is invalid and unprotected, and everyone can use it.