How to register a company trademark? What is the registration process? The editor has compiled the company trademark registration process to share with you. Welcome to read, for reference only! How to apply for trademark registration? What documents are needed to apply for trademark registration?
(1) An "Application for Trademark Registration". If you entrust a trademark agency to handle the matter on your behalf, you should also submit a "Trademark Agency Power of Attorney".
(2) 10 trademark drawings (for color trademarks of specified colors, 10 colored drawings and 1 black and white ink drawing should be submitted).
(3) Submit a copy of the enterprise's "Business License" or a copy of the "Business License" signed and sealed by the issuing authority. The goods or services submitted in the application must not exceed the approved and registered business scope.
If a group company or multinational company wants to register a trademark in the name of the applicant, if its registered "Business License" indicates that the business scope includes the business scope of its subsidiaries or branches, it can provide the A copy of the company's "Business License".
For trademark registration applications for human medicines and tobacco products that require the use of registered trademarks as required by the state, as well as for some special industries or special commodities, the following documents should also be submitted:
A. Application for human use Applications for trademark registration of drugs, medical nutritional foods, medical nutritional drinks and baby food should be accompanied by supporting documents issued by the health administrative department, namely the "Drug Production License" or "Drug Business License"; those who have not obtained the above two certificates Pharmaceutical production and operation enterprises can also submit an application for trademark registration with the approval document issued by the health administrative department agreeing to establish a pharmaceutical production or operation enterprise; when applying for trademark registration of human disinfectants, a certificate from the health and epidemic prevention department should be attached. For foreign applicants, When applying, they must also submit the corresponding certification documents issued by the health administrative department of their home country.
B. Submit a trademark registration application for cigarettes, cigars and packaged cut tobacco. Proof of production approval by the national tobacco authority should be attached.
C. When applying for registration of the name of a newspaper or magazine as a trademark, a newspaper and periodical registration certificate with a national unified serial number (?CN?) issued by the Press and Publication Administration (Bureau) should be submitted.
(4) If you go directly to the Trademark Office to apply for trademark registration, you should also submit:
A. A copy of the identity card of the person in charge.
B. Company introduction letter.
C. A copy of the enterprise's "Business License", and at the same time present the original copy of the "Business License" or submit a copy of the "Business License" signed and sealed by the issuing authority.
(5) When applying for registration of collective trademarks and certification marks, the applicant's qualification certificate and trademark use management rules must also be submitted.
When applying for certification trademark registration, you should also submit certification documents issued by the relevant competent authorities describing the specific quality of the applicant's production of the goods or provision of the service and its testing and supervision capabilities.
The so-called subject qualification certificate refers to the certification documents of industrial and commercial groups that are registered in accordance with the law and have legal personality, that is, enterprises, institutions, associations and other groups with legal personality.
The competent department refers to the business competent department at the central or provincial level. Foreign applicants should also submit proof of subject qualifications and certification documents from the corresponding competent authorities, with Chinese translations attached.
The management rules for the use of collective trademarks should include the purpose, membership, conditions, procedures, and quality of goods or services of the collective trademark. As well as the rights, obligations and responsibilities of collective members for violating the rules; the management rules for the use of certification marks include the purpose, conditions, procedures, specific qualities and characteristics of the goods or services for using the certification mark, as well as the rights and obligations of using the certification mark and Liability for breach of this rule.
(6) If applying for registration using a portrait as a trademark, an authorization letter from the portrait owner must be provided and notarized by a notary office.
(7) If a foreign applicant claims priority, he must fill in the initial filing country, initial filing date and application number on the application form, and submit priority certification documents to the Trademark Office within three months. Without the submission of supporting documentation, the priority request will be invalid.
(8) Applicants for trademark registration should fill in the product name and service items in a specific and standardized manner in accordance with the "International Classification of Goods or Services for Trademark Registration", as well as the use of the goods and main raw materials. Principles that should be followed when determining a trademark name
In addition to complying with the legal requirements for trademark naming, the following principles should also be followed when naming a trademark:
1. Easy to recognize, easy to read, Easy to understand, easy to remember, and easy to write
The name of the trademark must first be clear and concise; the words should be easy to understand, and do not use obscure, obscure words; the words should be simple and easy to write and print. , do not use ancient or obsolete characters with complex strokes that are difficult to identify or have been eliminated; the pronunciation should be loud and smooth, with musical beauty, and avoid crooked and straight teeth; in addition, the characters of the name should not be too long.
2. Grasp the characteristics and highlight the key points
The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence may focus on displaying identity, such as "Kweichow Moutai"; or focusing on displaying technology, such as "Ancient Han Health Essence"; or focusing on displaying materials, such as "Liangmianzhen Toothpaste"; or focusing on displaying value. , such as "Diamond Electric Fan"; or focus on displaying functions, such as "Bai Li Brand Soap"; or outline the image, such as "Little White Rabbit Toothpaste"; or express interest, such as "Xiyingmen Towel Quilt"; or show style, such as "Xiyingmen Towel Quilt"; "Princess Brand Piano"; or express the product category, such as "Kendji Organic Rice"; etc.
3. Integrate name and reality to avoid self-contradiction
The name should reflect a certain feature of the product from a certain aspect. This feature should have a certain connection with the product rather than self-contradiction. There should be a phenomenon that the name of the product is inconsistent with the actual product or damages the image of the product. For example, the "Black Panther" brand agricultural vehicle, "Black Panther" shows the power of the vehicle, and the "Chrysanthemum" of the electric fan gives people a sense of coolness. The combination of name and reality is reasonable.
4. The psychology of the consumer must be taken into consideration
Commodities have a certain consumer target, and the psychology of the consumer must be considered when naming in order to win the market. For example, children's products must consider children's psychology: so there are Little Angel shoes, White Rabbit toffee, and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Baile Chinese patent medicines, Laolaifu oral liquid, and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and Western-style: Aoqi, Yaqian, Head and Shoulders, Lihua Sibao, and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, using trademark names to show that the goods are valuable, sophisticated, durable and advanced, such as Strauss pianos, Sapphire watches, etc.
5. The name should be aesthetic and meaningful
The so-called aesthetic means that the name has a vivid image and can make people have beautiful associations. Such as: Tulip brand wallpaper, Penguin brand sweaters, Lotus brand MSG.
Meaningful means that the name can contain more information. Such as "Zhongyi" not only indicates that the product has introduced Italian technology, but also tells people that the product is satisfactory. "Lao Lai Fu" means "Lao Lai Fu" in Chinese and is homophonic with the English word "LONGLIFE" (longevity).
The above is the process of company trademark registration provided by the editor. I hope you like it! Company trademark registration