When it comes to companies with ecological chains, the most commonly mentioned ones are undoubtedly Huawei, Apple and Xiaomi. Brands such as vivo, OPPO and Meizu do not have their own ecological chains, but so far, they are just mature. "Huami Guo" is more representative.

But the construction of these three companies was very different at the time. Apple’s ecological chain is simply a family-wide design of iPhone + iPad + Mac. However, it is difficult for individual products and systems to reflect the advantages of Apple’s ecosystem. . This limited layout method is undoubtedly self-defeating, so the results of Apple's ecological chain are not obvious so far.

In recent years, Huawei has also been continuously strengthening the construction of the ecological chain, proposing a "1+8+n" strategic layout, relying on its strong scientific and technological strength to continuously improve the system, and its thinking is obviously much clearer than Apple's If we take it step by step steadily, the potential in the future will be limitless. But it may be difficult to surpass the current annual sales volume of 30 billion in Xiaomi’s ecological chain.

While other companies are polishing their own "ships", Xiaomi has taken advantage of the first-mover advantage to set sail. The current Xiaomi ecological chain has established a mobile phone as the core, mobile phone peripherals, smart hardware and daily consumables. This more open system is also the reason why Xiaomi’s ecological chain has grown rapidly.

At present, Xiaomi’s ecological chain has covered users’ daily necessities, and the products under Xiaomi’s ecological chain have become China’s world-class consumer brands. Today's Xiaomi ecological chain has successfully helped Xiaomi become the world's leading IoT company, ranking first in market share in the global consumer IoT market.

Not only that, Xiaomi is also strengthening its layout in the extremely important AIoT field. At the beginning of this year, Lei Jun took Xiaomi's AIoT goals a step further. In his New Year's letter, he stated that on the "5G+AIoT" battlefield, Xiaomi will invest at least 50 billion yuan in the next five years!

Although BAT, TCL, Hisense and other "soldiers" are trying their best to compete, Xiaomi has a wider dimension in comparison, and its early accumulation and accumulation will also play a key role when used.

At present, Xiaomi’s ecological chain is also developing rapidly. This is not only due to Xiaomi’s brand endorsement and marketing channels, but also due to Xiaomi’s “stubbornness” in product selection. The rigor of this point alone has Apple has thrown away too much, and it is not easy for Apple to overtake in corners. Xiaomi has not interfered in the operation and management of ecological chain enterprises, but in terms of quality requirements, Xiaomi will strictly control each product and make products that meet user needs.

The product selection on Xiaomi’s Youpin e-commerce platform is no exception. Take the 70-mile car tire air pump youth version it has put on the shelves, for example, it has solved the problems of many car owners. Pain point. Tire pressure is a key point of the vehicle. In an unstable state, it may cause dangerous accidents such as tire blowout, affecting the safe travel of the vehicle. The built-in chip of this air pump can monitor the current value of the tire pressure after being connected, and display it on the large screen. show.

When you encounter an emergency situation where the tire is flat on the road, you can use this air pump to quickly inflate. You can also preset the tire pressure to prevent over-inflation. The air flow of 420ml/s basically takes about 6 minutes. It can fill an empty tire. With an inflation radius of 3.7 meters, even the four wheels of a large seven-seater SUV can be easily connected.

The three inflation interfaces equipped with the air pump also provide a wider range of application scenarios. Mountain bikes, basketballs and even swimming rings at home can all be easily handled. Its integrated storage design also makes it more lightweight and convenient, and it does not take up much space when placed in the trunk of a car.

As can be seen from the product 70mai Car Tire Inflator Youth Edition, Xiaomi’s ecological chain is not just a product extension in a simple sense, but grasps the pulse of user consumption upgrades and uses products to To meet user needs, this is where Xiaomi’s ecological chain is currently unique.

Excellent companies make profits, and great companies win hearts and minds. The model of Xiaomi's ecological chain inherits Xiaomi's philosophy of "making products that touch people's hearts and at reasonable prices", and this will undoubtedly give Xiaomi a more competitive advantage in the future ecosystem field.