With the development of e-commerce industry, more and more merchants intend to turn offline stores into online stores. As one of the e-commerce giants, Tmall platform is the first choice for many businesses. Recently, many small partners privately asked Bajie: What are the trademark requirements for Tmall? Tmall platform entry rules? So today, I will tell you about intellectual property rights.

Tmall doesn't have many requirements for brand trademarks, only two:

1. Tmall only accepts merchants with trademark registration certificates issued by the State Trademark Office or with trademark acceptance notices;

2. If it is a trademark with pure graphics, it will not be settled, because if it is pure graphics, the store name and related domain names cannot be named. Moreover, whether the trademark you hold is the R mark or TM mark will have an impact on your payment of the guarantee money when you enter Tmall.

rules for the entry of tmall platform:

chapter 1 quality tmall

article 1 tmall welcomes merchants to recommend good products and brands to tmall to provide consumers with better products and services.

see the list of tmall business categories for details.

Chapter II Instructions for Entry

Article 2 Tmall may decide whether to enter the site according to the actual situation (including but not limited to brand demand, company operation status, service level and other factors); At the same time, Tmall can ask customers to provide other qualifications during the application and subsequent operation stages; Tmall will update the entry criteria from time to time according to the relevant national regulations, the development trends of various industries and the purchasing needs of consumers.

article 3 merchants must provide truthful information and materials.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information provided during your application and subsequent operation (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity and validity of the documents first). Once the qualifications or information are found to be false, your company will be included in the list of untrustworthy customers, and Tmall will no longer cooperate with you;

(2) A merchant shall truthfully provide the main body of its store operation and relevant information, including but not limited to the agent operator, actual store operation main body, store information and other information;

(3) if tmall has relevant regulations on the change of merchant information and data, such regulations shall prevail. however, if the merchant changes the information listed in the second paragraph, it shall notify tmall in writing fifteen days in advance.

frequently asked questions: conditions and expenses of tmall's presence 221

chapter iii types of tmall stores and related requirements

article 4 flagship stores refer to stores opened by tmall with their own brands or brands with exclusive authorization provided by trademark owners.

Flagship stores are divided into the following categories:

1. Run a brand flagship store;

2. A flagship store that operates multiple brands and each brand belongs to the same actual controller;

3. Flagship stores with service trademarks and operating multiple brands (hereinafter referred to as "store-type flagship stores");

4. Shops that specialize in selling brand discount goods or special discount customized goods (hereinafter referred to as "outlet/ sale" stores).

Article 5 The term "exclusive store" refers to a store opened by Tmall with a brand with general authorization provided by the trademark owner.

(1) Specialized stores are divided into the following categories:

1. Specialized stores operating a brand;

2. A specialty store that operates multiple brands and each brand belongs to the same actual controller.

(2) The authorization document issued by the trademark owner shall not be subject to geographical restrictions (except for individual categories), and the validity period of authorization shall not be less than half a year.

that's all the trademark requirements for tmall? Tmall platform entry rules? Answers to related questions. For more information about the trademark of Tmall store and the conditions for Tmall to settle in, please consult professional intellectual property consultants!