Answer: Taobao Mall is divided into flagship stores and specialty stores. You can open a specialty store. A flagship store is a store opened on Tmall by a merchant with its own brand (trademark with R or TM status). Flagship stores can have the following types: 1. A brand flagship store that operates one own-brand product; 2. A brand flagship store that operates multiple own-brand products and each brand is owned by the same actual controller (only Tmall actively invites) Settled in); 3. Brand flagship store opened by the owner of a store-type brand (service trademark) (only Tmall actively invites to settle in). The subject of opening a store must be the brand (trademark) right holder or an enterprise holding an exclusive authorization document issued by the right holder to open a Tmall brand flagship store. Stores opened by specialty store merchants on Tmall with brand authorization documents. There are several types of specialty stores: 1. A specialty store that is authorized to sell branded goods; 2. A specialty store that is authorized to sell goods of multiple brands and each brand is owned by the same actual controller (only Tmall actively invites to enter) . The authorization document issued by the brand (trademark) right holder shall not have geographical restrictions, and the authorization validity period shall not be earlier than December 31, 2012. Specialized stores operate two or more branded products under the same Tmall investment category. There are several types of specialty stores: 1. Specialty stores that operate two or more other people’s brand goods; 2. Specialty stores that operate both other people’s brand goods and own-brand goods; 3. Specialty stores that operate two or more private-brand goods of specialty stores. Only one franchised store can apply for one investment category. To enter Taobao Mall, you must have your own trademark. 1. Brand flagship store and specialty store: 100,000 yuan with TM trademark, 50,000 yuan for all R trademarks; 2. Specialty store: 150,000 yuan with TM trademark, All are 100,000 yuan for the R trademark; choosing the right trademark and entering Taobao Mall is your best choice Taobao