The quality of the project development business plan often directly affects whether the entrepreneurial sponsor can find partners, obtain funds and other policy support. How should we write a business plan? Here is what I have compiled for you: How to write a business plan. You are welcome to refer to it. More information is in the planning section! Ideas and key points for writing a business plan

1. Use a few sentences to clearly explain what blank spot or problem you find in the current market, and how serious the problem is. A few sentences are enough. Many people wrote 300 pieces of paper and copied some reports. Investors see this every day, do they still need you to educate them? For example, account theft is serious in the online game market now. If you have a product that can solve this problem, you only need to explain it clearly in one sentence.

Second, what kind of solution or product do you have that can solve this problem? What is your solution or product, and what functions does it provide?

Third, what are the user groups your product will face? There must be a division of user groups.

Fourth, explain your competitiveness. Why can you do this but others can't? Do you have more free bandwidth, or does storage cost free? This is just an analogy. Otherwise, if anyone can do this, why invest in you? What special core competitiveness do you have? What makes you unique? Therefore, the key is not the size of the thing you do, but that you can do it better than others. Do it well and do it differently than others.

Fifth, demonstrate how big this market is and what do you think the future of this market will be?

Sixth, explain how you will make money? If you really don’t know You don’t have to say how to make money. You can honestly say, I don’t know how to make money from this, but 100 million users in China will use it. If 100 million people use it, I think it must have value. It doesn’t matter if you don’t know how to make money. Investors are more experienced than you, just tell them how valuable your product is.

Seventh, tell investors in a few simple sentences whether there is anyone else working in this market and what the specific situation is. Don't say something like "My idea is unprecedented and unprecedented." Investors will raise questions when they hear this. It’s not scary if there are other people doing the same thing. What’s important is that you have a basic understanding and objective understanding of this industry and industry. To tell the truth and do practical things, you can conduct some simple pros and cons analysis.

Eighth, highlight your own highlights. As long as there is one point that is brighter than the other party. There must be many problems with the newly released products, which illustrates your advantages.

Ninth, the penultimate piece of paper for financial analysis can be simpler. Don’t budget how much money you will make in the next three years, no one will believe it. Tell me how much money you will need in the next year or six months, and what will you use the money for?

Tenth, finally, if others are still willing to listen, introduce your team and the excellence of its team members. And what have you done. How to write a business plan? (Overview)

In fact, there is no formal format for a business plan itself. The most streamlined version I have seen is only 5 pages. An entrepreneur in Silicon Valley relied on that 5-page PPT has successfully financed and founded many companies. But I think the key to his success is that he has successfully built many companies. People can do it with 5 pages of PPT. In fact, its length is not important. The key is what points we need to pay attention to.

Why write a business plan? To raise funds for your dreams? But I think it’s more than that. It’s also a tool to promote your dreams. A very, very important point is to organize your thoughts. When we think about it in our minds, it's probably like this, but when we put it down in writing, you'll find it much harder. The most typical one is where our own core competitiveness lies. I think it is difficult to write clearly. When you force yourself to write clearly in a few simple points, you are already forcing yourself to organize your thoughts.

I think the most important core issue in the business plan is not to tell investors how I will make money from this thing, but to tell them how I will control the risks.

The so-called venture capitalists do not invest in risks at all. They want to invest in projects without risks, so you have to tell them how this project is risk-free.

There are three key points below:

First, we must pay attention to the business plan. The founder must write it himself. Anyway, I have never seen anyone else write it. A business plan can be successful.

Secondly, this matter must be an iterative process. Keep writing, keep communicating, be criticized by others, be criticized by your own friends, and then come back and make corrections. This process is actually a very good process of organizing ideas. .

Third, be honest and never tell lies. Of course, if you say something selectively, I think that is also a strategy that can be adopted. I think you must not tell lies.

On the first page, first explain clearly what we want to do

Use the simplest words to explain our products or services, what we want to do, and what problems we want to help users solve. It is best to It is a need that is currently unmet in the market.

When you talk to him about the whole thing, you need to have a foundation, and he needs to know what you are probably doing. But I don’t think we should go too in-depth here. It’s better to do what is commonly called an elevator pitch. Can you explain this question simply and concisely within 1 minute, and then quickly get to the point below. Because, once this place unfolds, there are many things we hope to do that cannot be done.

In investment negotiations, I think the most important strategy is to conquer the enemy without fighting. What does it mean to subjugate an enemy without fighting?

You know what question he wants to ask you, and you tell him the answer first. If you wait until he asks you, you'll have to have a discussion. You also know that investors are always very good. He also has a lot of data. He will challenge you with some things, and some things are difficult to refute. Therefore, it is best to think about what questions he will ask and what issues he is most concerned about before the whole strategy. Raising this question may be the fastest way to eliminate a problem.

The second page talks about who we are

I think the introduction of the team must be placed at the front, as far up front as possible. Sometimes I am given a page of PPT and I flip through it from beginning to end just to find the team page, because Xu Xiaoping and others are typically investment-oriented. All investment institutions attach great importance to the team. The earlier the project, the more the team is valued. Why should you make him wait? While he is waiting, he cannot concentrate on what you say.

This is a proactive answer to a question, why are you guys doing this? What we are telling him is how awesome our team is, and what we want to answer his question is. Why us? It means to make it clear what kind of experience and accumulation we have are unique and very useful for doing this.

In terms of the number of people, this is a statistic. Two people have the highest success rate. Founder, I feel that investors still prefer the combination of marketing + technology, because technology entrepreneurship is the mainstream in this era, but without marketing, they also know very well that a technology geek alone cannot make a good company, so That's the combination.

I would like to emphasize that I think we need to talk about vision. Investors especially like to use the English word Vision. We should not think that they are fake foreign devils. They value our vision very much. It’s the following sentence: Entrepreneurs who don’t want to be a billion-dollar company are not good entrepreneurs. What he wants is a return of several times, or even dozens of times, which is definitely not something that an entrepreneur without vision can achieve. Only a few entrepreneurs can make such a return of tens of times, or they wait for that once-in-a-lifetime opportunity of thousands of times returns. Although we all know that the probability of success is very low, we must give him such a dream. Since we are showing our dreams and feelings, we must tell him that we are the next Steve Jobs or whoever, but we just want to build the most awesome company and be a person with vision.

Market analysis on the third page

Market analysis is a must. Let me talk about a few details. One is to quote authoritative market size analysis. Every number we talk about has its source. It's good to have evidence.

If we are dealing with an emerging market and there is no authoritative report that can provide direct results, then you must quote very authoritative basic data and use very conservative calculation methods. Your conservatism actually shows how safe you are.

The market growth rate is very important. For example, the security market I work on is quite small. When I started, it only had 10 billion, which had just reached the bottom line of their psychological threshold. But I told him that this curve might go vertically, and everyone would be more excited.

Is the market mature? This is our answer to him in our hearts, why are we doing this now? Because everyone has heard this sentence, those who are one step ahead of the market are dead, and those who are half a step ahead of the market are dead. All good.

Page 4 What kind of core competitiveness do we have?

Core competitiveness is actually very critical, but I think it is very difficult to solve. I think the so-called core competitiveness is how we differentiate ourselves from others. There is also a saying among all the investment managers of investment companies that creativity is worthless. I have met many young entrepreneurs, especially young small entrepreneurs. When they tell you an idea, they refuse to say it out loud, or they say they have to keep half of it. This is self-safety protection, but in fact, investment companies see countless statements every day. In fact, they believe that your idea is not the key at all. I just said that the team is the key. What is the final implementation of the team?

What kind of core competitiveness do we have? What you have to convince investors in the early stage is what makes us different from others, whether it is technology, market or what kind of characteristics enable us to Capture the market quickly.

Then how do you find your own core competitiveness? I think it is indeed difficult. Indeed, every entrepreneur must torture himself very strictly, why can our team do this? Is there a lot of accumulation in the field?

Even if you are unable to come up with a complete explanation in the end, you have at least carefully considered all possibilities. Investors will definitely continue to challenge you on this issue. If you have thought about every aspect carefully, at least you will feel that the matter has been taken seriously and deeply.

The fifth page of business model

In fact, the core competitiveness of the previous page is the core of the whole thing. When it comes to business models, the simpler the model, the better. For a complex model, every additional step will lead to one more point of failure. If these failure factors are combined, the probability of final failure will be much greater, so investors must not invest in a complex business model.

For example, when I work in security, I asked him what the business model is? Charging, this model is simple enough, our user base is large enough, everyone can charge less, but they can still make it up.

Of course, this alone is a little weak, and you have to give him room to imagine. I have a business model syllogism: how to survive in the present and how to make money in the medium term. The third paragraph is very simple, but there must be a third paragraph, which is how to become a billion-dollar company in the future. We have the current reality and the medium term. efforts, long-term vision.

Page 6 Income

Income requires a very detailed calculation sheet. Income investors actually know this. But if you are very sure about what kind of income and points you can really achieve in one month, two months, or three months in the future, then this is another topic. For those without experience, these figures are completely unpredictable.

I think it is very important to calculate what we spend and where we spend it. The money you have to spend is very reasonable, and this thing is a foreshadowing, because how much does an early-stage startup cost? It doesn’t make much sense, so first look at how much the company spends, which will lay the foundation for you. How much does it cost.

Tell him about the current progress, company situation, team, products, revenue, and roadmap. I think this is a necessary page, but in fact, the important things have been mentioned just now.

Page 7 Competition Analysis

Competition analysis, I think this is still a relatively important thing. Anyone who has not carefully considered competition is definitely not a mature entrepreneur. If someone follows up, what are our barriers? If you have made it very clear about the moat just now, this thing is not necessary.

Several big bosses of BAT have said that our company is only a few months away from bankruptcy. This is a bit exaggerated. Although it is not close to bankruptcy in a few months, it may go bankrupt in two or three years.

Therefore, Ma Huateng said that without WeChat, we would not be able to ride on the mobile Internet wave. You can think about it, without WeChat Tencent will be very, very dangerous. We need to have a sense of risk and be vigilant. If we do a great business, we may cease to exist tomorrow.

Most of the time we beg investors to give us money, so we have to make a plan that is more acceptable to investors. In the seed stage and angel stage, it is usually diluted by about 10% in exchange for a sum of money. Every investment institution has its design that makes it easiest to make money. If you have to talk to them about the upper limit of their design, it will be difficult for the investment manager to deal with this matter when he returns.

Regarding financing, my observation is, on the one hand, my own financing ability. A very important thing is that the situation is stronger than people. Whatever financing environment you are in at that time, it is definitely stronger than your own project and your own abilities. From another perspective, this is also an ability to grasp the ups and downs of the financing industry.

Also, at this stage, the important point is to take money as soon as possible when you can.

Q&A

Q: Currently I am doing BP, I am in the angel wheel. For example, given two sets of numbers, the first is for 5 million, giving him 15%, and the second is for 3 million, giving him 10%. With such a number, my strategy is to ask for a little less to let him in first, or not to ask for too little and even I will look down on it.

M: From my own point of view, first of all, whether 3 million is enough.

Q: Not enough.

M: If it is not enough, there is no option. I think it must be enough.

Q: What I mean is to order less and let him in first. Don’t ask for too high a price and no one will pay attention to you.

M: Don’t care too much about the price, get the money quickly. This is my most basic point of view. But the reason why I have a different judgment here is that if this money doesn’t have real meaning to you, then why do you need it? I think it should be fast, not It doesn’t matter how much it is, provided that it is enough.

Of course, if the investor is very good at financing, knows a lot about what you are doing, and is willing to help you raise the next round, this may also be another factor that can be considered. Such a person can If you bring someone in, if he can help you handle the next round well, it is also valuable and can release some of your energy. How to write a successful business plan?

The day when the business plan is not finished is because the business plan is a process of continuous improvement and is affected by many external factors, such as the economic environment and region. influence. However, a general business plan will contain several major elements. In the following time, we will provide entrepreneurs with a detailed understanding of the business plan and help them on the road to financing.

1. Summary

An introduction to the entire business plan, the company’s history, and an overview of the company’s basic current situation. In the summary, you want to pique the investor's interest in reading further. You can generalize better.

Specifically, the summary includes the following:

(1) Mission statement or even a picture.

(2) Company establishment time doubled in size or the company is the first in the industry to provide a specific service)

If you have just started a business, some of the above content cannot be presented to investors, then you should focus on your experience and professional background, and show your determination to start a business. You can describe the problems and solutions in the target market, tell investors your innovation, and then describe your prospects for the company.

Perhaps you will meet an investor who requires your summary to be presented in the form of a table. At this time, the title of the content should be as broad as possible, in other words, avoid detailed descriptions.

2. Market Analysis

2.1

One mistake is to think that you can sell your products to everyone. Such target market positioning will often fail. .

　2.2 Market Test

Remember, you only need to write the results of the test into the business plan, so you only need to pay attention to the results. The details of the test are in the attachment. Market testing includes potential customers, information and demonstrations for current customers, the importance of adapting to the needs of the target market, and at what price the market will accept your product or service.

2.3 Production preparation stage

When the time is right, you should specify the production preparation stage of your product or service.

2.4 Competitor Analysis

When doing competitor analysis, the importance of the target market to competitors

There will be new competitors entering the market.

The ability to meet consumer needs;

They do not have strong market penetration, their work records are not up to standard, and their qualifications

If you If your target market is highly competitive, you should be prepared to overcome some obstacles, including:

(1) High investment costs;

(2) The time it takes to establish a business;

　(3)Changing technology;

　(4)Lack of talent;

　(5)Customer resistance;

　(6)You Existing patents and trademarks that cannot be infringed;

3. Company profile

The company profile is the third part of the business plan. This part also does not require detailed description, and it is essential to the success of the company. factor.

Plan for customer needs and, ultimately, identify specific individuals or organizations that meet those needs.

4. Organization and management

Company management team, board of directors.

Ownership information includes the legal structure of the company and the subsequent ownership involved. Have you ever merged a company? If so, is your company a C corporation or an S corporation? Which company you may have formed with Partnership, if so, is the partner a general relationship or a responsible shareholder? Maybe your company is a joint venture,

Important ownership information that should be included in your business plan includes:

< p>　(1) Owner’s name;

(2) Owner’s proportion;

(3) Degree of participation in company affairs;

(4) The company's ownership form, that is, common shares, preferred shares, general partners, and limited liability shareholders;

(5) Prominent equity equivalents, such as options, warrants, and convertible debt;

　(5) Common shares.

　4.3 Management Team

　(1) Name

　(2) Position

　(3 ) Main responsibilities and authorities

(4) Educational level

(5) Expertise

A sales team of 10 people, managing a department of 15 people, and working full-time Revenue increased by 15% in the first half of the year, expanded 2 sales outlets every year, increased customer service ratings from 60% to 90%, etc.

Also emphasize how the abilities of the people around you complement yours. If you are just starting a business, emphasize the role that the strengths of each person on the team play in the success of the company.

　4.4 Board of Directors

The main benefit of a no-fee advisory board is that it can provide you with expert advice for free. A board of directors with famous and successful people in the industry can improve the company. credibility and perceived management experience.

If your company has a board of directors, you need to write the following information in the business plan:

(1) Names of each member of the board of directors

(2) In Position on the board of directors

(3) Participation in company affairs

(4) Background

(5) Contribution to the company

< p> Among them, the marketing strategy is the strategy you are implementing for business and loyalty.

A complete marketing strategy should include four parts:

5. Market penetration strategy

Development strategy: This part includes internal strategies, such as how to increase your human resources; acquisition strategy is to acquire another company; branch franchise strategy; horizontal strategy is to provide similar products to different customers; vertical strategy refers to the distribution chain strategy of providing the same products but at different levels

Distribution channel strategy: The selection of distribution channels should include original equipment manufacturers, inside sales teams, dealers and retailers. Communication strategy public relations, personal selling and some leaflets.

A sales strategy includes the following two important parts:

? The number of people on the sales team, what recruiting strategies will you use? Number, and the average cost of each sale.

6. Service or product line

Service or product line is the sixth part of the business plan. In this part, describe your product or service and emphasize the potential Benefits to customers and existing customers. For example, if you open a restaurant, don't tell your investors how many dishes your restaurant has, but tell them why your restaurant is so busy. Professional people are more willing to shop at stores that record customer preferences. . To choose an industry in which you have a clear advantage, this section should include:

Detailed description of the product or service

Copyright, patent and trade secret information: Negotiation or non-compete agreement .

(R&D)): This part includes any tasks related to new product development

7. Achievement of goals

Current financing needs, plans for the next five years Financing needs, use of funds, and any long-term financial strategies that affect your financing. When you outline your current and future financing needs, be sure to describe the amount of funding, how long each financing will last, the type of funding you require, and the terms you apply.

For investors, how you use the funds you raise is very important, whether it is used for capital expenditures (expenditures for the acquisition, addition, improvement or life extension of fixed assets) or for working capital Or debt repayments or acquisitions? These should all be listed in this section.

Finally, be sure to list any strategic information that affects your future financial situation, such as whether your company is ready to go public, use debt to acquire it, plan to repay debt, and whether you plan to sell the company in the near future. This strategic information is very important to your investors because they have a direct impact on your company's ability to repay its debt.

8. Appendix

The appendix should include the following:

(1) Resumes of key people

(2) Product pictures< /p>

(3) Market research details

(4) Business advisory members, including lawyers and accountants

Any copying of your business plan should be blocked , to make a record. Also remember to include a disclaimer if you plan to raise capital.