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Mifen breakfast shop business plan

Entrepreneurial team learning can help improve the competency of the entrepreneurial team and improve entrepreneurial performance, so it has become a new hot spot in the field of entrepreneurship. After learning, the entrepreneurial team can continuously improve their entrepreneurial knowledge and skills, so as to better start their own business. The following is a business plan for a rice noodle breakfast shop that I compiled for everyone. It is for your reference. Welcome to read! Rice Noodle Breakfast Shop Business Plan Part 1

1. Business plan

Our store It belongs to the catering service industry, its name is "Daily Fresh Chef", and it is a sole proprietorship. Our store needs a starting capital of #10,000, of which #10,000 has been raised, and the remaining #10,000 needs a bank loan. The funding problem has been basically resolved.

(1) Consumption level

Fast food has always been characterized by convenience, high quality and low price. The main service target is the general public, so the positioning of any Chinese fast food must be popular and mid- to low-end. Rich people won't eat high-grade fast food, and poor people can't afford it. That's what people often say: "If you can't get high, you can't live with low." Take the current catering market in Chengdu as an example. In addition to popular varieties, Chinese fast food prices are mostly set at around 5 yuan. That is, a consumer only needs to spend 5 yuan to have a fast food meal.

Current Chinese fast food is most popular among working-class people, especially white-collar workers, students and floating population. Therefore, the location of fast-food restaurants should be chosen in factories, office buildings, busy commercial areas, and schools. Wait for nearby places where working-class people or students are concentrated, as well as places with a large floating population such as stations, docks, and transportation thoroughfares, so as to ensure a sufficient source of customers.

You must know that people eat fast food because it is convenient and fast, so they generally do not walk long distances or take a car to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the entrance.

(2) Operation and management

Things to note in operation and management:

Fast food should have three important things: convenience, high quality and low price, clean and hygienic .

(1)Shortcut mode. Whether it is the chef in the kitchen or the waiter in the front hall, their movements must be skillful and fast. All the staff in the fast food restaurant must have a clear division of labor and cooperate with each other, so as to achieve the overall fast effect.

(2) Good quality and low price. When purchasing food, you need to ensure safety and hygiene, ensure consumer health, and have low-to-medium price points, so that the food is delicious and the price is low.

(4) The environment is clean and tidy!. The fast food restaurant's store, tables, chairs, tableware, kitchen utensils, etc. must be diligently cleaned, and the staff must pay attention to personal hygiene. In short, the fast food restaurant must maintain a clean and comfortable image at all times.

2. Market Analysis

1. Customer Analysis: The target customers of Daily Fresh Kitchen are: general consumers who go to commercial pedestrian streets for shopping and entertainment, accounting for about 50%; nearby schools students, store workers, and community residents, accounting for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: There are *** 4 major competitors near Daily Fresh Kitchen, of which 1 is a large one and the other 3 are small fast food restaurants. These four hotels have been operating for more than 2 years. Among them, fast food restaurants operate both Chinese and Western styles, are more expensive and have a sparse customer base. The other three small fast food restaurants have poor hygiene, poor service quality, and crowded and dirty dining environments. Our store has seized on the existing shortcomings of these four fast food restaurants and launched marketing strategies such as "high quality and low price", striving to occupy a place in the fierce market competition.

3. Advantages of our store: clean and tidy store environment, fresh food, fruits and vegetables, hygienic quality is an important aspect of our store. Consumers can rest assured when eating, and the price is also high-quality and low-priced, catering to public tastes , regularly introduce new products.

Disadvantages of our store: In the initial stage of the store, it will inevitably have to go through the test of consumers. In addition, the brand we launched is not well-known, so the initial stage is relatively difficult. There are mostly fast food restaurants around, so the competition is relatively high.

3. Marketing model

1. Variety selection is an important part of fast food management, which determines the success or failure of fast food restaurant operations to a certain extent.

(1) Mainly provided:

A. Breakfast: a. Fried dough sticks, steamed buns, vegetable pancakes, steamed buns, etc. b. Soy milk, porridge, tofu curd, etc.

B. Lunch and dinner:

The first is meals: such as fried rice, steamed rice, risotto, rice bowl, etc.;

The second is Noodles: For example, soup noodles include miscellaneous sauce noodles, fried egg noodles, beef noodles, etc., fried noodles, and noodles-like rice rolls, Guilin rice noodles, Yunnan rice noodles, etc.;

The third is noodles: such as Steamed buns, steamed dumplings, siomai, pancakes, etc.

The above are all convenient and fast foods, such as rice, noodles or rice noodles, which can be made quickly after customers arrive, while pasta can be made in batches in advance and served as soon as customers arrive. This not only allows customers to eat quickly without waiting for a long time, but also improves the table utilization rate of the fast food restaurant and objectively increases the restaurant's turnover. However, it should be noted that any fast food restaurant cannot operate too many varieties. , otherwise it will not only make your fast food restaurant look featureless, but also increase the workload of the kitchen and make the entire fast food restaurant difficult to operate. There are two options to choose from: one is that a fast food restaurant only operates one type of fast food, either meals, noodles, or pastries; the other is that it mainly operates a certain type of fast food and also operates Some other two types of varieties are supplemented. A fast food restaurant must not be all-inclusive and operate all varieties. A maximum of about 20 varieties of all varieties combined is enough. By the way, if a fast food restaurant sells meals or pasta, it is best to sell several soup dishes at the same time and provide some free side dishes.

(2) Safe nutrition:

(1. The recipe formula is prepared under the guidance of a senior nutritionist: it highlights the nutritional characteristics on the basis of fast food, and the food preparation is It is reasonably balanced and contains comprehensive nutrients that can meet the nutritional needs of the human body

This is not found in ordinary fast food companies.

(2. Diversified food content: each meal. It includes five major categories of food, namely cereals and potatoes, vegetables, meat and eggs, beans, and oils, with sufficient quantity and appropriate proportions. One meal includes 1-3 types of meat, such as chicken, fish, or beef. Or pigs or seafood, etc., vegetables account for 50%, including leaves, roots, stems, flowers, melons, beans, fungi, seaweed and other different vegetables. The staple food is mainly rice, with red beans, mung beans, corn. Rice noodle breakfast shop business plan 2

1. Investment background

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Bancheng Linchang has unique location advantages and resource advantages. It has always been an economically active area. Especially since this year, the district committee and district government have reformed and implemented "two replacements" of commercial enterprises. It was included as one of the fifteen things that must be done this year, and a public auction was held for the transfer of ownership of a large number of high-quality assets. The enthusiasm of the majority of investors was high, and a wave of investment in asset sales was launched. Currently, there are relatively large construction projects in the surrounding areas. With the development and expansion of the surrounding area, the residential population will increase significantly, the storefronts will continue to increase in value, and the catering business will become more and more popular.

According to a survey of 10 breakfast shops in the surrounding area: Overall. The breakfast shop is in good condition. The breakfast shop is unique, with an average daily customer base of more than 300 people, and a daily turnover of about 1,000 yuan. The other 9 breakfast shops, such as breakfast, breakfast, breakfast, breakfast, breakfast, breakfast, etc., are also generally good, with an average daily customer base of more than 60, with an average of more than 60 customers. The daily turnover is also about 200 yuan. Due to the cancellation of breakfast and breakfast, the breakfast market is obviously in short supply. Because the breakfast shop is doing so well, a considerable number of diners are lost every day due to the large number of people. At the same time, the breakfast shop is also losing business. Nowadays, the taste and service quality of breakfast are gradually declining. This has also created a great opportunity for the establishment of new breakfast shops. It is conceivable to establish a breakfast shop with the characteristics of Guilin rice noodle breakfast in the bustling area of ??Yunzhong Road with convenient transportation. Can achieve good economic benefits.

2. Planning and Construction

Competition in the breakfast industry is fierce, and the entry threshold is low. Once it is established, unified standardized services or even patents cannot create a high enough threshold to limit competition. , so brand building is implemented in operations from beginning to end. Only by forming a brand with its own unique personality can it form its own threshold from cultural, psychological and other non-material factors! Our image is tentatively defined as: for the common people, Healthy, hygienic and convenient. The proposed Guilin rice noodle breakfast shop will be built based on the principles of high grade, good hygiene, full variety and excellent service.

1. High grade.

The Guilin Rice Noodles Breakfast Shop is decorated and planned in the form of a franchise. The overall guideline is clean and bright, and the Guilin Rice Noodles brand is branded. The front door has a full glass structure, which is clean and bright. It has non-slip floors and the surrounding walls are smooth and white. We strive to create good food environment. And carry out zoning management, the entire breakfast shop is divided into three areas: business area, supply area, processing area, which maximizes the convenience of diners. Guilin Rice Noodle Breakfast Shop has changed the current open-air style of other breakfast shops. The business premises are basically indoors and can serve 40 diners at the same time, achieving a high standard of breakfast.

2. Good hygiene

3. Guilin Rice Noodle Breakfast Shop strictly implements three aspects:

(1) The environment in the breakfast shop should be comfortable and generous.

(2) The supply of breakfast varieties must be clean and hygienic.

(3) Cleaning management must be prompt and tidy.

3. Full variety.

This is one of the biggest features of the Guilin rice noodle breakfast shop. In addition to Guilin rice noodle breakfast, breakfast-related varieties are all formed in the store to maximize the convenience of diners' choices. The main varieties supplied are:

(1) Guilin rice noodles series: (Franchise has been negotiated)

There are beef, pork ribs, fried meat, beef brisket, beef offal rice noodles and soup noodles.

(2) Pancake pie series: (Agency in progress)

Thousand-layer pancakes, meat pies, flying pancakes, cut pancakes, etc.

(3) Goubuli steamed bun series: (agreement has been negotiated with the agent)

Meat buns, vegetable buns, red bean paste buns, corn buns, etc.

(4) Baomian and Wangyu dumpling series: (Self-built is basically agreed upon)

Yunxi’s time-honored brand is Baomian and Wangyu dumplings.

(5) Rice and meat porridge series: (to be learned)

Millet porridge, black rice porridge, preserved egg porridge, meat-flavored porridge, etc.

4. Excellent service.

Standardized operating procedures ensure strict quality control throughout the entire production process from procurement, rough processing, fine processing to finished products; regular training is provided to ensure food hygiene and allow customers to eat with peace of mind. At the same time, personal management strictly requires the quality of service employees, formulates a strict management system and division of labor responsibility system, and establishes a good service image.

3. Store location selection

The Guilin rice noodle breakfast shop to be built is located at the back door of a prosperous area, with convenient transportation, numerous shops and merchants. It is a golden dock for business, and its geographical location Very superior. Adjacent to Donggua Breakfast Shop and Yunguang Breakfast Shop, it can not only borrow the ready-made business environment of the two stores, but also form a breakfast street with the two stores to promote joint promotion. At the same time, the store rent is cheap, which also reserves a broad space for the future development of Guilin rice noodle breakfast restaurants. And small gifts with keys will be distributed during the opening period to expand the advertising effect.

IV. Investment estimate (***53,600 yuan)

1. Cash preparation (investment part)

(1) Decoration cost 5,000 yuan.

(2) Backstage construction costs 3,000 yuan.

(3) Purchase tables and chairs for 2,000 yuan.

(4) Purchase tableware for 500 yuan.

(5) Sanitary appliances 200 yuan.

(6) License fee is 500 yuan.

(7)Tax fee is 2,400 yuan/year.

(8) The first batch of raw materials is 1,000 yuan.

2. Other cash reserves (non-investment part)

(9) Storefront rent is 4,000 yuan/year

(10) Staff salary is 20,000 yuan/year.

(11) The franchise fee is 10,000 yuan.

(12) Other unknown expenses are 5,000 yuan.

5. Benefit Analysis

(Benefit analysis is not available because it cannot be pasted)

This budget is estimated based on general operating conditions, due to different store business districts. , operators have different levels of care, and their business conditions and cost and expense control are somewhat different. The current investment payback period is between 6 months and 12 months. Rice Noodle Breakfast Shop Business Plan Part 3

Contents

1. Background

2. Prospects

3. Competitors

IV. Company composition

V. Publicity methods

VI. Risk assessment and prevention

VII. Market research report

8. Budget control

9. Sales and collection control

10. Order control

11. Sales invoice

10 2. Return business

13. Ordering control

14. Corporate tax plan

15. Annual plan

16. , Budget

17. Summary

Background

Three meals a day are essential, and breakfast is the top priority. The quality of breakfast determines It affects people's mental state throughout the day. Therefore, we have set our sights on this important field. Coupled with the modernization of people's thinking today, fewer and fewer people are willing to prepare breakfast by themselves, especially students and employees of some large and medium-sized companies. First, due to the rush of time in the morning , Secondly, it is too troublesome to serve breakfast by ourselves, so our plan to deliver breakfast to them is very promising. Nowadays, a large number of people go to some breakfast restaurants to eat breakfast, or some even pack it to eat on the road. And sometimes, due to various reasons, they may not be able to buy what they want to eat. In this way, if we can prepare the breakfast customers need according to their tastes and deliver it to them in a warm and fresh manner, will they still have a reason to refuse? This once again illustrates the feasibility of our plan. Now our service targets are initially set at students and company employees, which is carefully considered. This is a huge group of people, thus creating a large market for us, and students need nutritious breakfast to prepare for the day. To lay a solid foundation for learning, the company also hopes that employees will have a nutritionally balanced breakfast so that employees can greet every day with a full spirit. Therefore, implementing our plan for students and company employees is well-founded and completely feasible.

Prospects

Although our market is not big yet, many community residents have housewives to prepare breakfast at home, and then eat nutritious breakfast comfortably. Many students wake up early and mostly eat in the cafeteria, and those who wake up late skip breakfast at all, but our company is confident in expanding the market. Our company has a wide variety of breakfasts, including special foods and various snacks from some restaurants, which are generally not delivered by these restaurants. When winter comes, the weather gets colder, and some college students don't want to get up too early to go to the cafeteria for breakfast. We can deliver it to your door, and the quality of breakfast is absolutely guaranteed. Many students will definitely accept our service in order to ensure class efficiency and protect their health. Door-to-door breakfast delivery service

Many white-collar workers in companies are in a hurry to go to work in the morning and often have an empty stomach. We can use this to cooperate with various companies to provide nutritious breakfast for company employees some time before work so that employees can have breakfast. Have enough energy to go into the day's work. We provide a wide variety of breakfasts at low prices and high quality, and deliver them to the company, saving employees time without affecting the quality of breakfast. We believe that many companies will cooperate with us

Competitors

There is a classic strategic thought in "The Art of War" by Sun Tzu: Only by knowing yourself and the enemy can you be victorious in every battle.

?The same is true for business operations. Not only do you need to understand your own strengths and weaknesses, but you also need to understand the strengths and weaknesses of your competitors. Our business plan is mainly engaged in morning silkworm delivery, and the important service targets are students, various companies, and other people who are interested in ordering breakfast. According to market research, most people choose to go out for breakfast or cook it at home. Therefore, our competitors should be canteens, breakfast restaurants and customers themselves.

The first is the canteen. Students are used to eating in the canteen, and the canteen is both economical and hygienic. Therefore, when we face this competitor, we should start from two aspects: one is the food itself, and the other is the service quality and time. In terms of food, we must be cheap, good in quality and rich in variety, and in terms of service, we must be readily available. Secondly, there are various breakfast shops. They are both our competitors and partners. We can establish cooperative relationships with them, which can not only reduce competitive pressure, but also enrich our food types, thereby achieving *** win. Thirdly, the customers themselves are the people who make breakfast at home. Although making breakfast at home is hygienic, economical and suits your personal taste, it is time-consuming and labor-intensive. Our plan allows them to spend less time and energy on breakfast and gives them more choices in breakfast varieties.

In short, competition is a driving force. As long as we handle the relationship between us and our competitors well and are good at borrowing and learning, I believe our plan will have a greater future.

Company name: XX Breakfast Distribution Co., Ltd.

Trademark: XX

Company composition: Our breakfast supply company is a limited liability company consisting of eight shareholders ***Established with capital investment.

1. Name: XX Breakfast Supply Co., Ltd.

2. Business scope: Responsible for purchasing breakfast from specialized breakfast shops and delivering breakfast to consumers according to consumer needs into the hands of the recipient and delivered on time.

3. The company’s registered capital: 500,000

4. Shareholder names: Zou Xiani, Gao Lisa, Zhang Jing, Li Yichen, Qiu Xiaoxu, Shi Jingjing, Dai Xinlu, Wu Ke

< p> 5. Shareholder capital contribution method: actual amount of capital

6. Shareholder transfer capital contribution conditions: transferable with the consent of two-thirds of shareholders

7. Company organization: Board of Directors: There is one chairman; the board of supervisors: one supervisor; the marketing department: two managers and the rest are fifteen delivery personnel; the human resources department: two managers (one of the managers also serves as a supervisor); the accounting department: one accountant, One cashier.

8. Rules of procedure: The board of directors and shareholders' meeting are held regularly. The board of directors will first make preliminary decisions and then submit them to the shareholders' meeting for review and decision.

9. Legal representative of the company: Chairman

10. Reasons for dissolution of the company: (1) Resolution of dissolution by the general meeting of shareholders; (2) Dissolution is required due to merger or division of the company; (3) Violating laws and administrative regulations and being ordered to close according to law.

11. Liquidation: Establish a liquidation team, formulate a liquidation plan, finalize the liquidation, and handle deregistration.

Promotion methods:

We publish various posters for viewing