The development history is as follows:

Chow Tai Fook

In 1929, Chow Tai Fook’s first gold store was founded by Mr. Zhou Zhiyuan on Hongde Road, Henan, Guangzhou City. Mainly engaged in traditional gold jewelry.

In 1938, due to the civil war, Chow Tai Fook Gold Shop moved from Guangzhou to Macau and opened its first gold shop on Avenida Avenida Amerida Lippilou in Macau.

In 1956, Dr. Cheng Yutong took over the management of Chow Tai Fook. In the same year, he pioneered 999.9 gold jewelry and became a successful example of gold jewelry.

In 1960, Dr. Cheng Yu-tung broke through the traditional gold shop operation model and was the first to foresee the development prospects of the jewelry industry. He began to shift from pure gold to diamond-led jewelry business, and reorganized Chow Tai Fook Jewelery and Gold Shop into Chow Tai Fook Jewelery and Goldsmiths Limited.

In 1964, Chow Tai Fook opened a diamond cutting factory in Johannesburg, South Africa, and in the same year obtained the distribution patent rights from De Beers, the world's largest diamond rough manufacturer.

In 1973, Chow Tai Fook became one of the 125 international authoritative diamond merchants in the world (selected to 78 in 2008) of De Beers (now DTC International Diamond Trading Company).

In 1984, the 999.9 pure gold jewelry pioneered by Chow Tai Fook in 1956 was stipulated as the fineness standard for Hong Kong gold jewelry in the Hong Kong government’s gold products legislation. The market also equates Chow Tai Fook's gold with quality assurance, making it the first choice brand for Hong Kong consumers looking for gold jewelry.

In 1990, Chow Tai Fook innovatively promoted "fixed price" jewelry with cost and reasonable profits, which has now become another synonym for "genuine goods at a reasonable price".

In 1998, Chow Tai Fook opened its first specialty store in Mainland China at Guiyou Shopping Center in Jianguomen, Beijing. In the same year, it established a China Operations Management Center in Shunde, Guangdong to manage its business in Mainland China. Since then, Chow Tai Fook's business in mainland China has entered a period of rapid development.

On August 13, 2001, Chow Tai Fook and Wuhan Guomao Business Service Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Co., Ltd. in Wuhan, and launched business in mainland China in the form of a joint venture. first step.

In December 2002, Chow Tai Fook opened its 100th store in mainland China at Beijing Road Pedestrian Street in Guangzhou. In the same year, Chow Tai Fook, as the only brand in the jewelry industry, ranked among the "Top Ten Famous Brands in Hong Kong".

In June 2005, the "Chow Tai Fook" trademark was recognized as a "Chinese Well-known Trademark" by the State Administration for Industry and Commerce.

In 2003, Chow Tai Fook China Operations Management Center was officially established in Shatoujiao, Shenzhen City, Guangdong Province.

In June 2005, the "Chow Tai Fook" trademark was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce. 2007

A milestone for Chow Tai Fook. Chow Tai Fook officially entered the Malaysian market. On October 16, 2008, Chow Tai Fook Group and China Charity Federation held a press conference in Beijing to announce the official establishment of the "Chow Tai Fook Charity Fund".

On December 12, Chow Tai Fook held the "Chow Tai Fook Logo Da Fook Beautiful Life Spanning 80 Years" media reception to welcome the upcoming 80th anniversary of the brand's founding and officially launch the new chocolate brand logo. Chow Tai Fook's new brand logo design is stylish and simple, combining rich experience and endless creativity to lead the group towards internationalization. The brand name in Chinese and English represents the close relationship between China and Spain and highlights the international image of the group.

On November 18, 2009, Chow Tai Fook held a grand celebration of its 80th anniversary at the 798D-Park Design Plaza in Beijing. Dr. Cheng Yutong, chairman of Chow Tai Fook Group, specially led a group of directors of Chow Tai Fook to Beijing to witness the extraordinary glorious moments of the brand's 80-year glorious history together with more than 800 celebrities and guests from all walks of life, and draw a blueprint for opening 2,000 branches in 2020.

On March 27, 2010, the China Federation of Commerce and the China National Business Information Center held the "2009 (18th) China Market Commodity Sales Statistical Results Press Conference" and "Wind and Cloud 2009, Who "Is the backbone of China's economic growth" award ceremony, Chow Tai Fook jewelry brand won "the first comprehensive market share of similar products in 2009". This is the sixth consecutive year that Chow Tai Fook has ranked first in the comprehensive market share of China's jewelry market. , and also won the honorary title of "Champion Star".

On October 1, 2011, Chow Tai Fook announced its official entry into the e-commerce market and launched its own e-commerce platform - Chow Tai Fook Online Flagship Store. This is another masterpiece that integrates traditional operating experience into the e-commerce field after the official launch of the official flagship store of Taobao Mall Chow Tai Fook.