Time: 2012-03-108: 58: 01Source: People's Daily Author: Wang Xianqing.
Jinan, 7 Mar (People's Daily Online) A high-grade maotai-flavor liquor, Cross-Strait Liquor, launched by Kweichow Moutai Distillery held a tasting meeting in Jinan, Shandong Province today, which fired the first shot for this liquor to enter the liquor market in northern China. Ye of Provincial Compatriots Association, Zhang Cheng, Chairman of Maotai Group Health Wine Co., Ltd., and Sun, Chairman of China Sunshine Huawo Holding Group attended the tasting.
It is understood that cross-strait liquor is a historical high-grade Maotai-flavor liquor produced by Kweichow Moutai Distillery Group. Taking Chishui River, local high-quality sorghum and wheat as raw materials, the wine inherits the Millennium brewing technology of Maotai-flavor fine wine, combines the domestic and international market demand, adopts unrepeatable soil, water source, climate and technology, and is brewed through "nine times of fermentation, eight times of drying and seven times of wine extraction". It has a unique style of outstanding maotai flavor, elegance and delicacy, long aftertaste and fragrance in an empty cup.
According to Sun, chairman of China Sunshine Huawo Holding Group, the general representative of liquor on both sides of Jiangbei, Moutai itself has the title of "national wine" in China. The newly launched cross-strait liquor has made great achievements in the initial stage of facing overseas markets. When focusing on the domestic market, Maotai liquor industry communicated with Sunshine Holdings for many times, and finally decided that Sunshine Holdings would set up Hengxu liquor sales company to represent the total distribution right of the liquor in Jiangbei 18 provinces and cities. As a big province of liquor consumption, Shandong held the first tasting meeting in Jiangbei area in Jinan, which played a positive role in promoting the development of high-end liquor market in Shandong.
Sun said that the cooperation between the two sides is the perfect combination of product advantages and capital operation, which not only has a good demonstration significance for cross-strait wines to explore the domestic market, but also has a significant driving effect on the promotion of corporate brands of both sides. (Wang Xianqing)