turning on the small light bulb behind is not suitable for promotion, and there will be reasons why it is not suitable for promotion. Just change it according to the reasons it says. Generally speaking, there are the following reasons:

1. Violating other people's registered trademarks

2. There are exaggerated words such as "the most" and "the first" and words that affect fairness

3. Sensitive words

4. The URL of the idea cannot be opened

5. Creativity is judged to be an unsmooth sentence or the use of wildcard characters can't be the influencing factor of Baidu's bidding promotion keyword ranking

In fact, as long as the bid is well controlled, there is basically no problem. Now the bidding software is used more,

Military Ant Software is necessary to save money.

There are also many influencing factors of keyword ranking in Baidu's bidding promotion:

1. Is creative writing consistent with keywords? 2. Is the landing page consistent with the idea? 3. Is the keyword click volume high? 4. Is the use of wildcards appropriate? 5, account performance (account effective time, click rate of other keywords in the account), etc.

Baidu bidding promotion keyword ranking also has two influences:

1, price, 2, keyword quality, but most people don't know how and to what extent these factors affect keyword quality. This should be a trade secret, and Baidu will not disclose specific details, so we need to accumulate relevant experience through groping and constantly sum up the factors that affect the quality of Baidu's bidding keywords.

Quality is the degree of recognition and attention of netizens to keywords, which is expressed in the form of stars in the account, and the highest star is 3 stars.

influencing factors of quality: 1. historical performance of the account: the performance of all information accumulated in the account since it was promoted online

2. Relevance: the relevance of creativity and keywords, and the relevance of webpage content and keywords

3. Creative writing quality: creativity focuses on keywords, highlighting product advantages

4. Click rate: simply put, That is, click volume/exhibition volume

Quality optimization is a continuous process. The higher the quality, the lower the bid under the same circumstances, and more costs can be saved.

What are the factors that affect the creative quality of keywords in Baidu bidding account?

In fact, for search engine bidding, the smoothness of the promotion account is only one factor that affects the quality of the account. To control the bidding cost of search engines, we should start with the promotion account itself. baidu promotion judges the quality of keywords. When you enter the backstage of baidu promotion account, you can see how many stars the keyword is. According to past experience, 5% of the keywords in the promotion account can be made into three stars, 4% of the keywords are two stars, and the remaining 1% is one star. What are the factors that judge the quality of keywords? 1. Account structure A high-quality promotion account structure is the foundation of optimizing the promotion account. If you put product keywords and brand keywords in one unit, the quality of some keywords in this promotion account will definitely not be high. The first thing to do is to look at each of your promotion plans and units to see if there is room for optimization. I strongly suggest that you set up different promotion plans to achieve different promotion goals, divide keywords with similar meanings and the same structure into the same promotion unit, write ideas for keywords, and control the number of keywords in each promotion unit to ensure a high correlation between these keywords and ideas. 2. Creative writing can be said to be the most important factor in promoting the quality of accounts. It takes several more articles to fully explain the creative writing skills. Today, I mainly talk about the basic principles of creative writing. The basic principle of creative writing is to ensure the fluency and completeness of sentences. The smoothness and completeness of creativity must first be understood by search users. On the one hand, high-quality creativity can attract the attention of netizens and improve the click rate; on the other hand, it is also conducive to enhancing the relevance between search words and keywords and creativity, thus improving the quality. An important way to optimize creativity is to insert wildcards into creativity to get more floating red. The number of floating red depends on the number of creative words. Generally speaking, it is best to float red for 3-4 times. 3. Relevance between keywords and promotion pages (URL) The relevance between keywords and promotion pages may not directly affect the quality of keywords, but it is very important to the promotion effect. If the user searches for the keywords of a certain product but enters the company profile, if the internal links of the website are not well done and the user cannot find the content he wants to search quickly, then the click-through fee will be wasted this time. Does Baidu's bidding promotion have anything to do with creativity?

it may not be appropriate to say creativity, but rather the relevance and quality of keywords to your website. These two aspects are directly related to your ranking, followed by your bid. This is the knowledge of SEM, which is extensive and needs further study. Does keyword display in Baidu's bidding refer to the amount of creative display corresponding to keywords?

It refers to the total amount of creative display corresponding to this word. . . What are the factors influencing the quality of keywords in baidu promotion?

1. Relevance between creative title and description (creative writing).

① Relevance (to ensure that no matter which keyword is triggered and displayed)

② Use floating red (wildcard characters, Word segmentation) (floating red for 1-3 times is the best)

③ Fluency (creative sentences and meanings are fluent and logical)

④ Attractiveness of the title (directly affecting the click-on)

2. Display times of keywords in the title and description (creative writing).

① Display times of the title and description (the more, the better) < p

③ Attractiveness of description (rational use of numbers, time, expenses, etc.)

3. Relevance of keywords to landing pages.

① Relevance (whole words, word segmentation, long tail words, synonyms)

② Fast speed (server)

③ Good stability (server)

④ No prohibited words (server).

4. Access the connectivity of keyword URL.

① The opening speed of URL is fast (good server, host)

② The overall effect of opening URL (website results, Layout, etc.)

③ Conform to SEO principles

5. The quality of articles whose keywords correspond to URLs.

① Whether the articles are original (original or pseudo original)

② The SEO quality of the articles (conform to SEO principles)

③ Whether the keywords are used many times

④ Whether they arouse others' interest (attract the desire for consultation).

6. Quality is related to the click-through rate of the keyword's current ranking position

① Ranking

② Click-through rate

7. Keyword display rate and click-through rate ratio.

① Attraction of creativity

② Rank

③ Bid level

④ Click-through rate

8. Keyword quality is related to the total account.

① the old account is better than the new account

② the stable account is better than the unstable account

③ the old stable plan level is better than the new unstable plan (origin)

④ the old stable unit is better than the new unstable unit

9. Promote the credit accumulation of merchants and study the historical data.

Does this account have long-term stable consumption and historical accumulation of quality? The longer the launch time, the more promotion experience and the higher the credibility.

1) accumulation of online time

2) stable account structure

3) high click rate

4) stable landing page

Please adopt it, thank you. Does the keyword modification and matching method in Baidu bidding affect the keyword ranking?

No, just like turning this keyword on temporarily, it won't affect the ranking, only the matching way between the search word and him, and how to use the wildcard characters in the keyword idea in Baidu bidding account

to replace the keywords in the unit. You can consult your customer service.