The Ding family ~ Anta had another important matter in 1994. That was in that year, after several discussions, the Ding family finally decided to unify the product and factory name and named it "Anta" , a common native name. In China, names are important. Although the name "ANTA" is moderate, common, and a newly created word for the brand, it can still be associated with feet and sports, and is closely related to the industry and product attributes in which ANTA operates. (Work by Chen Shixin) That year, after changing several factory names, the Ding family finally decided to unify the factory name and products into "Anta". Mr. Ding Hemu recalled that "Anta" has the meaning of "starting a business with peace of mind and being down-to-earth." The implication may now be due to the need for brand culture construction and extension. "Starting a business with peace of mind and being a down-to-earth person" has become a new cultural interpretation of this brand, but the meaning is roughly the same. At about this time, the Ding Jiantong family who founded 361 also had a vague brand awareness and gathered together to discuss the brand name. The Ding family also saw the Buick "Bullet" trademark pattern owned by General Motors of the United States and liked it very much, so they selected it and successfully passed the registration. In 1994, Ding Jiantong led his family to establish Buick (Fujian) Shoes Co., Ltd. Around 2002, 361 "transferred" the Buick name to 361. It turns out that something unexpected happened. In order to encourage multinational companies to invest in China and avoid getting into trouble due to trademark disputes, the relevant state departments coordinated with the Buick Shoes Industry. In the end, Ding Jiantong, the founder of Buick Shoes, agreed to sell the trademark based on the overall interests of the country. Ding Jiantong's transfer of the trademark was simple and generous. It is said that he "didn't ask for a penny from others" regarding the transfer of the trademark. In recent years, 361 has undergone painstaking brand operation and huge marketing investment. Although it has changed its brand name and logo, it has not affected its recognition in the market and has become one of the most influential sports brands in the country. One of the local sports companies chasing and impacting Anta. In the same era, these two shoe companies, which started from workshops, were imagining a bright future in a corner of China's coast. The beautiful and catchy factory name seems to place the good expectations of these two families for the future. When I "commented" on Ding Zhizhong's remarks, I used the same sentence, "If you have a dream, it is possible, and dreams can change the future." It is equally appropriate here. Dreams lead Anta and 361, two companies that are unwilling to settle for the ordinary, towards a glorious future.