Wenzhou people are born businessmen.

In the eyes of Wenzhou people, there is no distinction between high and low occupations. Making money is the most important thing. Because of this, Wenzhou's talented people traveled around, occupying areas that outsiders looked down upon, and quietly became wealthy. Wenzhou people pursue independence and self-reliance. Everyone wants to be a boss and dares to take the risk of becoming a boss. No matter what they do, their lives are always full of fun, they dare to live, are good at living, free and easy, tenacious, and never disappointed.

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After the reform and opening up, groups of wandering, hard-working, smart and hard-working Wenzhou people are active in every corner of China. At first, they were very inconspicuous, and people only knew them from shoe repairs, small hair salons, and small vendors. In addition to being as thin and graceful as the Jiangnan people, Wenzhou people work and do business silently. They are no different from migrant workers and small traders in other places. However, slowly, there are more and more Wenzhou hair salons, Wenzhou clothing stores, Wenzhou Electronic City, and Wenzhou products, and there are more and more various Wenzhou product packaging, signs, certificates, and badges. For a time, Wenzhou products flooded the country. Gradually, people changed from indifference and disdain to Wenzhou people, to full interest, to surprise and admiration, to to careful inquiry: What are Wenzhou people like? So much, so profitable.

When doing business, Wenzhou people pay attention to starting from small things. Wenzhou people are pragmatic and hard-working. As long as they earn a penny, Wenzhou people will spare no effort to do it. They never aim too high or make great achievements. When Wenzhou people make money, they start from scratch, step by step, and are down-to-earth and meticulous. Unlike people in some places, who can't make big money and don't want to make small money, they have no choice but to complain that God doesn't help them.

Buttons, labels, signs, trademarks, trinkets, small toys, these "baubles" that outsiders look down on and are too lazy to make are all made by Wenzhou people. They are not afraid of making less money, but are afraid of making less money. If you don’t come here, Wenzhou’s small commodities can be found all over the country. Wenzhou people follow the path of small commodities and large markets. When they start a business, they are not like Beijingers and Guangdong people who pursue grandeur and big products. They also start from a small place to fill the gaps in the national small commodity market. Here, the hardware and electrical appliances from Liushi in Yueqing County, the buttons from Qiaotou Town in Yongjia County, and the small commodities from Jinxiang in Cangnan County are the most famous and typical.

However, Wenzhou people are discerning. After they save capital, they will expand their products from small to large, and finally from buttons to clothing and shoes, from electronic components to complete sets of electronic equipment, from Japanese From commonly used small items to high-tech industries, and also involved in real estate and financial industries, Wenzhou people have become bigger and bigger and better.

Starting from a small start when doing business is a specialty of Wenzhou businessmen, and it is also the secret to their success.

Good at sales

Wenzhou people are the best at sales.

Wenzhou people are "thick-skinned". They are not afraid of hitting a wall, nor are they afraid of being looked down upon by others. They have only one thought: No matter how you think I treat me, I just want to make money from you! They use their smiling faces, their worn-out lips, and their worn-out shoes. Then, they send their products to all parts of the country and attract people from all over the country to Wenzhou.

Once upon a time, there were more than 140,000 farmer buyers and sellers in Wenzhou, flying all over the sky like locusts. It was said that an army of 100,000 invaded the north and south.

Liushi Hardware and Low-voltage Electrical Appliances Professional Market has more than 4,000 buyers and sellers operating throughout the country. Qiaoxing Button Market, known as the largest button market in the East, has nearly 10,000 farmer buyers and sellers forming a national sales network. There are more than 7,000 people selling products in the township's badge, sign, and plastic sheet market. At the Yishan District Recycled Acrylic Fiber Market, there are more than 5,000 people wading through mountains and rivers, carrying bags of clothes through villages and alleys... Wenzhou's farmer buying and selling team is transformed from workers in various professions.

Previously, they may have been farmers working in the fields, employees of township enterprises, village cadres, demobilized soldiers, private teachers, etc. There are also a considerable proportion of people who have been transformed from cotton playing, handicrafts, small businesses and other industries. These people have traveled all over the country, inside and outside the Great Wall, in urban thoroughfares, and in remote rural areas. They outline the image of Wenzhou people in front of people all over the country. They have gone through ups and downs, seen the world, and been tempered; at the same time, their long-term practice in outings has cultivated their talents in communication, accumulated business experience, and become familiar with local customs, living habits and market demand conditions, and established many stable relationships. The channels have laid the foundation for the success of purchasing and selling activities. This is a diligent, capable and flexible special force that has made great contributions to the development of Wenzhou's rural commodity economy. In Wenzhou, people who can run supply and marketing operations are called "Heavenly Soldiers and Heavenly Generals".

Wenzhou people don’t care what they do, as long as they make money, no matter whether they are familiar with it before or not, they will do it. , deceive, white-handed, underworld, they do everything.

Since Wenzhou people use whatever method works, most of the products sold by Wenzhou people sell well all over the country.

The business acumen is very bright

Wenzhou people have a very bright business acumen. In the eyes of Wenzhou people, money is everywhere. The key lies in how you discover and make money.

Wenzhou people are very good at digging out opportunities to make money from other people's careless things.

The earliest buyers and sellers of buttons were the brothers Ye Yaolin and Ye Yaoqing. At first, they bought a batch of buttons from Luqiao Button Factory in Huangyan County and tried selling them in Qiaotou Town. In less than a day, the buttons worth 400 yuan were sold out. As soon as the news came out, everyone started to start the button business. As a result, buttons play an increasingly important role in Qiaotou’s small commodity market. By the second half of 1981, there were more than 100 button stalls, becoming the protagonist of Qiaotou Market. In February 1983, the button market was officially opened and soon developed at a miraculous speed. It became a nationally famous button trading center and was hailed as "the first button market in the East" by Hong Kong's "Wen Wei Po".

Going out Business

Wenzhou is located on the coast of the East China Sea, surrounded by mountains on three sides and the sea to the east. Since ancient times, Wenzhou people have been proud to go out to do business, and they never feel like wandering when they go out. They are by no means forced to leave their hometown and travel around. In contrast, if a young man stays with his family for a long time, he will be regarded as a loser.

This is very similar to the people in Ningbo. In the great era of reform and opening up, Wenzhou businessmen have spread all over China and even the world. They have increasingly changed from selling business to doing business, and from guerrilla methods to sitting on the ground to make money, forming a saying that "where there is a market, there are Wenzhou people, and there are Wenzhou people." You can open up markets wherever you go.

Beijing is the base camp of Wenzhou businessmen in the north. There are the famous "Wenzhou Villages" in Beijing. They are scattered in Dazhong Temple, Wudaokou, Shawo and Dajiao Pavilion, forming a star shape surrounding the entire city of Beijing. Today, there are many big-name Wenzhou businessmen in Beijing, such as Zhao Zhangguang, the billionaire inventor of "101" hair regeneration serum and known as the "Red Tycoon" who is famous overseas, and Xu Xiaoying, the female boss of Yongjia, who is well-known overseas as the "Chinese Ashin". Among the button bosses from Qiaotou Button Market, there are also electrical and electronics kings from Liushi, Yueqing, trademark kings from China's largest trademark city in Jinxiang, Cangnan, and a group of young Confucian businessmen who are competing in the commercial world of Beijing.

Greater Shanghai is also a place where Wenzhou people show their talents. Nanjing Road is the world of goods that Shanghainese are most proud of, but the real owners of hundreds of shops and counters are Wenzhou businessmen.

You can go to Beijing, you can go to Shanghai, and even people from Wenzhou, Tibet, the "roof of the world" dare to venture into it. According to statistics, nearly half of the people who do business in Tibet are Wenzhou people. Lhasa also has a "Wenzhou Street" dominated by tailor shops.

Wherever there are people, there will be Wenzhou people.

Wenzhou people also boldly went overseas. There are Wenzhou businessmen in the United States, Brazil, Japan, France, Italy, Spain, the Netherlands and other countries.

In Paris, there is also "Wenzhou Street"! In the 13th and 14th arrondissements of Paris, all people live in Wenzhou, and all you hear is Wenzhou dialect. Even the police have to speak Wenzhou dialect. There are 80,000 Wenzhou people. So many.

Wenzhou people are “China’s Jews”. There are 7 million people in Wenzhou, and more than 2 million people have moved across the country. More than 0.4 Wenzhou people are doing business in various parts of the country or overseas.

The Wenzhou people’s way of “attacking in all directions and ambushes on all sides” and the spirit of “Eight Immortals crossing the sea, each showing his magical powers” ??have not only activated the markets in various places and become the “Starting Point of the East”, but also brought about the development of the market A huge conceptual impact on the economy.