1. Submit an application for transfer to the Trademark Office of the State Administration for Industry and Commerce (in the fixed format of the Trademark Office and signed by both parties), the identity information of the transferor and the transferee, the transfer agreement (if the investment is made with a trademark, submit an investment agreement and a trademark value evaluation report, etc.). ). If you need to entrust others, you need to provide a power of attorney. If the information is in a foreign language, you need to translate it into Chinese; 2. After acceptance, the Trademark Office will conduct a review. The main contents of the review are: whether the transferor is the owner of the trademark and whether he has the right to transfer the trademark; Whether the transferred trademark is legal and valid, whether there is a pledge without the consent of the pledgee, whether there is a record of permission to use it, and whether there are compulsory measures such as being sealed up by the court or other power departments; Whether it conforms to the principle of "transfer together"; Whether there are adverse effects; In addition, if the transferor is a state-owned enterprise, the trademark transfer may involve the disposal of state-owned assets and require special examination and approval procedures; 3. If the Trademark Office approves the transfer after examination, it shall issue a Trademark Approval Certificate and make an announcement. The original trademark registration certificate will not be renamed. If the transferee needs to change its name, it needs to apply for a new trademark registration certificate. However, the trademark right will be officially transferred to the transferee's name after the announcement of the Trademark Approval Certificate. If it disagrees with the transfer, the Trademark Office will inform it in writing, and the transferor and transferee may bring an administrative lawsuit to Beijing No.1 Intermediate People's Court. trademark transfer