For novice micro-business, the first circle of friends is particularly important. You must carefully consider your copywriting, especially the first circle of friends. The quality of it will determine whether you can quickly be recognized by customers. . Such as the following copy:

Dear friends, I want to start a micro-business. After thinking about it for a long time, I decided to post this circle of friends. I hope you don’t blame me, but I really want to use my own I am working hard to change my life, I hope my friends will understand.

Then after 10 minutes, comment under the Moments you posted:

"Dear, thank you for your understanding, I will work hard."

Ten minutes later, a second comment was posted in this circle of friends:

"I'm so touched. I didn't expect you to support me too. I love you"!

Extended information:

Tips for writing copy

1. Position yourself before writing

Positioning is to define your friends a tone. If you want to do a good job in WeChat business, you should not post randomly in your circle of friends, but rather around a certain center with purpose.

First of all, you need to position yourself. Does your micro-business want to do retail or wholesale, or do wholesale and retail at the same time? Secondly, you need to position your users. Who are your users? The third is content positioning, how to publish relevant content to satisfy users; finally, channel positioning, through which channels to publish.

In fact, it is to establish a good image of yourself so that people's feelings about you are clear at a glance. For example, if you are a retail-based micro-business, you should share more of your skin care experience and cases, and share more professional skin care knowledge, so that your customers will convince you! If it is mainly wholesale, it is necessary to highlight the strength of the team and personal earning power, because for wholesale customers, they often feel that marketing comes before products.

2. Refining selling points

Wechat business is actually a product. As long as the selling point is impactful enough, people will buy it. Moreover, refining selling points must achieve the essence. For example, many people now sell facial masks. They always talk about hydrating, whitening, anti-wrinkle, etc. These are the functions of facial masks, but they do not convey to consumers the relationship between the product and consumers.

For example, if you say that this moisturizing mask can make your skin more tender, less prone to oiliness, and lighten spots, then consumers will want to buy it because they have spots and oily faces. Their pain points, and this mask can just give the right medicine and have a strong connection. The same goes for recruiting agents for teams. Teams that mainly recruit agents should pay more attention to the income and other values ??that the team can bring to individuals.

3. Classification

If you want to create a circle of good friends, you must consciously post to your circle of friends and classify your circle of friends into good categories. It can’t be product advertisements all day long, nor can it be shipping information. Rather, they should intersect each other without losing the center. I once read about a facial mask WeChat business circle of friends. Her copywriting was centered around cases, product skin care knowledge, delivery, and payment collection diagrams. The layers were very clear and felt professional.

4. Format

In the era of mobile networks, marketing information layout must focus on "fragmentation" and "mobilization". If you grasp the following specifications, you will be basically OK. Don’t have too much copy content, just 2-4 pictures. If it’s not necessary, don’t have too many words and pictures, and it won’t look so laborious to customers.

5. Storytelling

The copywriting in the circle of friends should be humorous and humorous. Try to focus on stories, avoid blunt descriptions, and be topical and discussion-oriented. Only friends are willing to watch and interact with you!