The pinyin of the logo is: biāo, zhì.

The definition of sign in modern Chinese dictionary is: a mark indicating characteristics. A sign is a mark that indicates the characteristics of something. It uses simple, significant, and easily identifiable objects, graphics, or text symbols as intuitive language. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions.

Logo is a symbol of spiritual culture. With the increasing trend of business globalization, the design quality of logos has been valued by more and more customers. Some large enterprises have realized that they spend a lot of money to It's worth designing a good logo because the logo reflects the abstract visual image of the company.

Logo can be divided into: text logo. Text logos are directly composed of words in Chinese, foreign languages ??or Chinese Pinyin, and they can be combined with the prefixes of Chinese Pinyin or foreign words. A graphic mark is a mark represented by a geometric or pictographic pattern. Graphic logos can be divided into three types, namely, concrete graphic logos, abstract graphic logos and logos that combine concrete abstraction. The combination of graphic and text logos combines the strengths of text and graphic logos and overcomes the shortcomings of both.

Origin of the logo:

The origin of the logo can be traced back to the totems of ancient times. At that time, each clan and tribe chose an animal or natural object that it believed had a special mysterious relationship with itself as a special mark of the clan or tribe (called a totem). For example, the Nuwa clan uses snakes as their totems, Xia Yu's ancestors use the yellow bear as their totems, and some use the sun, moon, and crow as their totems.

At first, people carved totems on the caves where they lived and on working tools. Later, they became symbols of war and sacrifice, and became clan flags and emblems. In their productive labor and social life, ancient people continued to create and widely use various types of marks, such as road signs, village signs, tablets, seals, and heraldry, in order to facilitate contact, indicate meaning, and distinguish the types, characteristics, and attributions of things.

Broadly speaking, these are signs. Most of the vessels with logo patterns found in ancient Egyptian tombs were the maker's logo and name, which were later changed into patterns. In ancient Greece, signs were widely used. Stonemason's symbols such as crescent wheels, grape leaves, and similar simple designs have been found carved on ancient buildings in Rome and Pompeii, as well as in Palestine.

China’s own workshops and shops are accompanied by signs, covers and other signs. Paper produced in the Tang Dynasty already had dark markings in it. By the Song Dynasty, the use of trademarks had become quite common. For example, the Liujia Needle Shop in Jinan, which specialized in manufacturing fine needles at that time, printed the image of a rabbit on its product packaging and identified the white rabbit in front of the door as its trademark. The armor worn by European medieval soldiers had invisible marks on their head coverings to identify their affiliations, and noble families also had family emblems.