fila brand is big and upscale, and it is one of the famous brands in the world, so it has a unique face to wear.

trademark fila sporting goods company in Rome, Italy hired a Japanese designer to design the trademark for fila in 1972. So the trademark with the letter F as the main element came out and was greatly appreciated by the Italian boss of Fila. This F letter is very creative, using beautiful and plump geometric patterns, and has a strong artistic aesthetic feeling, which is consistent with Italy's long artistic atmosphere. So until today, fila has no intention to change the trademark.

FILA, as a fashion sports brand, is no stranger to consumers in China. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, FILA continues to meet the needs of different consumers with its innovative and design-oriented products. The original products that were cutting-edge in the past have become today's Jin Dian.

Extended information:

On October 13th, 211, the brand launch and centenary celebration of FILA with the core concept of "Centennial FILA Fashion Return" was held in Beijing 798? D-Park Art District was held in the big pot, which opened the celebration of the 1th anniversary of FILA, a century-old Italian lifestyle brand. Clothing, shoes, backpacks, watches, glasses and other items with great historical value and commemorative significance.

During this colorful century-long journey, we constantly bring forth the new and always lead the trend, witnessing the diversified development and enterprising spirit of FILA. Stars gathered that night, including Louis Koo, a famous Hong Kong amphibious star, Miss Eun-ju Choi, Mr. Jin Xiulu and Mr. Tae-Woong Yoo. Mr. Chen Daoming, a well-known mainland actor, was all present to make the red carpet Starlight Glimmer.