Now we are all aware of the importance of trademarks. More and more businesses and businesses have registered trademarks. A trademark is the image of a company. At the same time, trademarks are intangible assets that can be realized through transfer, licensing, etc. Some businesses no longer need the trademark for personal reasons and can transfer the trademark to others through transfer. But most people don’t know how to handle trademark transfer. Next, we will explain in detail how to handle trademark transfer. What are the benefits of trademark transfer?
How to handle trademark transfer? There are two ways to transfer a trademark. One is to go to the Trademark Office to handle the trademark transfer procedures, and the other is to entrust an agency platform to handle it on your behalf. Generally speaking, for the sake of safety, people will entrust an agency platform to handle all matters regarding trademark transfer. The agency platform process is as follows:
1. The trademark transfer process includes: searching for a trademark, signing a trademark transfer contract, applying for transfer, waiting for review by the Trademark Office, publishing a transfer announcement, and receiving a transfer certificate.
2. The materials required in the trademark transfer process include: trademark transfer application, copies of the ID cards of the buyer and seller, copies of the business licenses of the buyer and seller, and a power of attorney issued by the agency platform, etc. When applying for transfer, a plain text copy of the transfer certificate and a Chinese translation of the trademark application document signed and stamped by a foreign translation agency are required.
3. Trademark transfer time: The entire trademark transfer process takes about 6-10 months, and the agency platform processing time can be shortened by 1-2 months.
What are the benefits of trademark transfer? The benefits of trademark transfer are:
1. We can directly use the popularity of the trademark to promote our corporate brand, quickly increase the popularity of our brand, and bring more profits to the company.
2. Conducive to consumer recognition. If you register a trademark yourself, it will take a lot of time to promote the trademark and establish the influence of the trademark in the market. The transferred trademark also has a good market and certain customer resources, and will have higher recognition among consumers.
3. Trademarks also have intangible wealth such as corporate systems, management concepts, management methods, and marketing strategies. The transferee can directly enjoy the equivalent trademark value after purchasing the trademark.
If you need to apply for a trademark, whether it is trademark registration or trademark transfer, you can safely leave it to Bajie Intellectual Property and Trademark Network!