the origin of p>Habano cigars can be traced back to 1492 when Christopher Columbus arrived at the coast of the big island of Cuba.

at that time, Habano cigars were roughly rolled from tobacco leaves, which Indians called Cohiba. Local people smoke this kind of cigar, which is the origin of Habano cigar.

Measures to protect the reputation of Cuban cigars

Due to the recognized reputation of Cuban tobacco, as early as the early 14th century, different kinds of products using Cuban origin names by different means invaded the international tobacco market.

From the very beginning, the geographical name "Habana" was accepted by the international community and considered as the origin of the best cigars in the world. It is said that the original use of this name is related to the port of Havana, because these high-quality cigars are shipped from this port.

Therefore, since the last century, Cuban cigar manufacturers have included the word "Habana" in all their trademark designs and advertisements, so that the origin of these world-famous cigars can be recognized by the public.

in the early 2th century, Cuban authorities realized the danger of "Habano" being infringed. They began to take the following measures to protect this product:

-In 1912, the "country of origin guarantee mark" was introduced to protect the Cuban origin of this product;

—— In 1927, the National Habano Cigar Advertising and Protection Committee was established;

-bilateral agreements have been signed with several countries to protect the names of origin of Habano cigars. Among these agreements, the agreements signed with France and Germany are still valid and particularly important;

—— In 1935, Revista Bacale Rahabano was founded. This magazine not only included "Habano" in its title, but also always used this name when talking about Cuban cigars.

—— According to Lisbon Agreement, 18 names of origin are protected.

It turns out that the above measures alone are not enough. Therefore, since 1981, we have launched legal actions to protect the names of Cuban cigars, and filed lawsuits against many infringing products sold in our main market-Europe. Now, we have also started legal proceedings in other continents, focusing on the famous names of origin (Cuba, Habanos, Habana and VueltaAbajo).

Market strategy related to the protection of the name of origin

While resorting to the law, in the 198s, we also formulated relevant market strategies as the support and supplement of legal protection.

our first move is to establish our own communication and publicity strategy based on the origin name of Habano cigars.

from the perspective of publicity, as a further measure to consolidate the brand image of products, in 1991, we decided to unify all forms of Habano logos and designs in other languages into one: Habanos. In this way, since then, the Habanos logo has a unified image all over the world.

from that stage, we have established a unique brand image about our country of origin name Habanos: the image of cigarettes.

in p>1993, in order to include the brand image in the packaging of all products, we designed the Habanos origin name mark.

Our trademarks

According to the importance in the market in recent years, we have classified 32 product trademarks sold in the market as follows according to their popularity and market share:

Global trademarks: this group of trademarks appears in the world market, including Cohiba and Montecristo.

multinational trademarks: these trademarks can be seen in most countries, including: Bolivar,Fonseca, etc.

local trademarks: these trademarks can only be seen in several countries, including Belinda and SanchoPanza.

Special treatment trademarks: These trademarks were recently created and enjoyed special treatment to make them well-known trademarks, such as Trinidad, which is the name of a Cuban city and has been declared as a world heritage by UNESCO.

due to the large number of these trademarks (32), we are mainly committed to promoting global trademarks and special treatment trademarks. Multinational trademarks and local trademarks are promoted by our distributors.

all the above-mentioned Habanos trademark products are made of the world's best tobacco leaves with the origin name of VueltaAbajo. These trademarks are considered as cigar trademarks with high quality and high price.

whenever we talk about trademarks, we have to say that although there are 32 kinds of trademarks, we are still looking for new inspiration, which is why we have launched two new trademarks related to the origin name of VueltaArriba in the market, in order to improve the utilization rate of the origin name of VueltaArriba.