Feitian Maotai is a high-end liquor produced by Kweichow Moutai Distillery in China, which was first introduced in 1953. The name and trademark were determined earlier. In the early 195s, the liquor market in China was still in a chaotic state, with various brands and mixed quality. In order to standardize the market and improve the quality of liquor, the China Municipal Government decided to carry out the national liquor evaluation reception. Kweichow Moutai was highly appraised at the first wine tasting, and was identified as the national wine of China. In order to better promote Kweichow Moutai, the winery decided to use the name and trademark "Feitian Maotai" to highlight its high quality and uniqueness.

The name Feitian Maotai comes from the image of Feitian in China traditional culture, which is widely seen in Dunhuang murals and symbolizes beauty, nobility and sacredness. Maotai is the producing area of Kweichow Moutai and one of the famous liquor producing areas in China. Combining "Feitian" with "Maotai" not only highlights the cultural connotation, but also highlights its noble quality.

Since its launch, Feitian Maotai has been highly respected, not only selling well in China market, but also winning wide acclaim internationally. Its unique taste, rich aroma and profound cultural connotation make it one of the representatives of high-end liquor market in China.