First, New Balance is a well-known brand of footwear, and its shoes are also well-known.

First, if you imitate the brand of New Balance to sell shoes, it is suspected of infringing the trademark right of New Balance. Owning one's own brand is not a means to resist infringement.

Thirdly, if shoes are produced and sold by imitating the style of New Balance shoes, once the shoes of New Balance are recognized as well-known commodities, and the shoes you sell are easily confused with them, which may lead to misunderstanding among consumers, it may be recognized as unfair competition infringement.