Sales is the process of introducing the benefits provided by products to meet the specific needs of customers. Let both parties get what they need, satisfy each other, and form a win-win situation. This is an art. Therefore, "sales" can be said to be a "win-win art". So how can we do a good job in attracting investment for men's clothing brands? Now, come with me to have a look. I hope you will be satisfied, thank you.
Four ways to do a good job in attracting men's clothing brands:
A way to do a good job in attracting men's clothing brands: Be objective and realistic
Investment companies always want to make their own The product is praised as a flower that everyone loves, so sometimes it is a bit exaggerated. But don’t forget that your advertisement is for people in the industry. What you want to attract are also outstanding people and companies in the industry, so that your products or projects can be promoted quickly. Since they are all experts, there is no need to be pretentious, but to be objective and realistic. When analyzing profits, you must be realistic and make your product features, competitiveness, and profit margins clear. As for the market space, try to guide dealers to calculate it themselves, because they know the regional market best.
On the basis of objective reality, we must also pay attention to persuasiveness. You can win the trust of dealers through the honors, certifications, and market performance achieved by the product. When we were doing national investment planning for a health care product company, we visited and inspected three existing prefecture-level and city-level agents, and obtained first-hand information. We found that the market sales in the three cities were very good, and the manufacturers were All kinds of support from agents are also in place, and the relationship between manufacturers and agents is very harmonious. We think this is a very convincing point. Therefore, with the consent of the three agents, we specifically stated in the investment advertisement: "Three prefecture-level model markets have been launched. Those who are interested in joining, please visit the model markets before making a careful choice." ? The company names, phone numbers, and addresses of the three agents are also listed in great detail. After the advertisement was released, there were a lot of consultation calls to the three agencies, and many people even went to these three cities to witness it on the spot. As a result, within one month, the investment promotion for this product in the East China film market was a complete success, and the franchisees were very satisfied with the strength and capabilities of the franchisees.
Method 2 of doing a good job in attracting investment for men's clothing brands is clear at a glance
Compared with brand image advertising and corporate image advertising, investment advertising has a strong rational component. Therefore, in advertising creation, It should be clear at a glance and the core of the advertisement can be grasped at the first time. Generally speaking, the product name and investment purpose should be reflected in the main title or subtitle of the advertisement, so that target customers can be screened out. The main text of the advertisement should clearly introduce the product and project. Being secretive will only make people suspicious. At the same time, you must also consider the environment in which the advertisement is released, so that your advertisement can "jump out" from the many advertisements. If you advertise in a special investment issue (column), it is not necessary to highlight the words "Investment", "Wanted to join", etc. in the advertisement, but to highlight the product or other content. If it is not a special investment issue (column), the nature of the investment promotion should be clear to avoid missing target customers.
Three ways to do a good job in attracting investment for men's clothing brands: Clear advantages
Because the investment advertisement is only the first communication with dealers, the purpose is to make target customers interested in the activity. , and understand the most attractive aspects of the product and project. Other aspects (such as marketing strategy, distribution plan, profit analysis, etc.) should be explained at the investment promotion meeting or elaborated in a detailed investment promotion manual. Therefore, investment advertisements should have fewer but more precise points of appeal to highlight their uniqueness. If the product is high-tech or updated, the product advantages should be highlighted, such as marketing plans, advertising support, etc., which can also be used as the main appeal. In short, you cannot follow what others say and drown your advantages in featureless words.
Methods 4 to do a good job in attracting investment for men's clothing brands: Creativity and exquisiteness
Although investment advertisements focus on rational appeals, exquisite creativity is absolutely indispensable.
Because creative and sophisticated investment advertisements can make dealers discover you at first sight and make them interested in reading. At the same time, they also demonstrate the comprehensive level and innovation ability of corporate marketing.
The creativity of men’s clothing investment advertisements must serve the purpose of the advertisement. It should not be too far away from the topic and should not be too avant-garde. It is necessary to grasp the balance between intuitive and implicit. A good investment advertisement can make dealers never forget it and create a sense of identity like "Heroes Cherish Heroes". This sense of identity is the best basis for establishing a good relationship between manufacturers and merchants.
Tips for doing a good job in selling men's clothing brands:
1. Losing a big deal due to small things
Losing a big idea due to small things means emphasizing that customers do not make a purchase decision, which is a big problem Mistakes, sometimes even small ones, can lead to the worst possible outcomes. Through this kind of pressure to strengthen "bad results", we stimulate and force customers to close the deal.
If you sell health care products, you can say this: If you save this investment in health, if you are not in good health and get sick in the future, the money you will spend on treatment will be dozens of dollars now. Times, hundreds of times!? This statement is actually the application of Dharma in daily life due to small things. In such an example, the customer is faced with two choices, one is a potential benefit, while the other implies a great risk (if he does not make a purchase decision).
2. Press the deal step by step
Many customers tend to procrastinate before buying. They will say: "I'll think about it again." ?I'll think about it again. ?Let’s discuss it. ?Let’s talk about it in a few days. ?
When excellent salespeople encounter customer pushback, they will first agree with them: ?When buying things, you should be as cautious as you are and think clearly first. You are still very interested in this product, otherwise you wouldn't take the time to consider it, right? They have to agree with your point of view.
At this time, you press one more sentence: "I'm just out of curiosity and want to know what you want to consider, is it the credibility of my company?" The other party will say: "Oh, yours The company is good. ?You ask him: ?Is that because of my character? He says: ?Oh, no, how could it be?
You use the skills of approaching each other, keep asking questions, and finally let the other party tell you what he said. concerns. As long as you can solve the customer's questions, closing the deal will become a natural thing.
3. Assisting customers to close transactions
Even if many customers are interested in buying, they do not like to sign the order quickly. They always have to pick and choose, in terms of product color, size and style. , the delivery date keeps spinning. At this time, the salesperson has to change his strategy. He will not talk about the order for the time being, but instead enthusiastically help the customer choose. Once the customer selects a certain product, you will get the order.
IV. Comparative transaction methods
Write down the pros and cons. This is a method of using written comparisons of pros and cons to encourage customers to make a purchase decision. The salesperson prepared a pen and paper and drew a "T" form on the paper. Write down the positive reasons why you should buy on the left, and write down the negative reasons why you shouldn't buy on the right. Under the design of the sales staff, there must be more positive reasons why you should buy than the reasons why you shouldn't buy. In this way, you can take the opportunity to persuade the customer to make up his mind. Make the decision to buy.
5. Small-point trading method
Buy a little first to try. When customers want to buy your product but can't make up their mind, you can suggest them to buy less and try it out. As long as you have confidence in the product, even if the order quantity is small at the beginning, after the other party is satisfied with the trial, they may give you a large order.