Current location - Trademark Inquiry Complete Network - Trademark inquiry - What content is needed for promotional posters?
What content is needed for promotional posters?

The content of the promotional poster is as follows:

1. Full visual impact can be achieved through images and colors. Master the cold and warm contrast, light and dark contrast, purity contrast, area contrast, mixture blending, area blending, brightness blending, hue blending, tendency blending, etc. of color. The color combination should maintain the balance, echo and color of the picture. The advertising screen has a clear main color, and the relationship between graphic color and ground color must be well handled;

2. Trademark is an important element of the layout, and it is the most effective way to shape the image of products and companies. , the most reliable symbol, a symbol by which the public identifies products, and a guarantee of product quality and corporate reputation. It has the function of guiding the public to purchase, opening up the market, and consolidating the market. A simple, concise and personalized trademark shape has a strong visual effect and can leave a deep impression on the public in an instant;

3. The main text is the product description to be spread in the advertisement, which describes the product content in detail , has the function of explaining, answering, encouraging and calling. The content of the text should be written in plain everyday language, simple and easy to understand, and the expression should be vivid, appropriate, vivid, and exciting, so that the public can feel approachable and trust the product sincerely, so as to achieve the purpose of disseminating information. When organizing the main text, it is appropriate to concentrate it. It is generally placed at the bottom of the layout, and can also be placed on the left or right.

Illustrations and texts, including titles, content, pictures, text, etc., and reasonable and beautiful layout