Illegal.
Violated the relevant provisions of the Trademark Law. That is to say, the company committed the following infringement and illegal acts: using words and graphics that are identical or similar to others' registered trademarks as product names or product decorations on the same or similar products, which is enough to cause misunderstanding. Violated Article 5(2) of the Anti-Unfair Competition Law. That is, unauthorized use of the unique name, packaging, and decoration of well-known goods, or use of similar names, packaging, and decoration of well-known goods, causing confusion with other people's well-known goods and causing buyers to mistake them for the well-known goods. The above behavior of the company is enough to cause consumers to mistakenly believe that the company's products are "Moutai" series products.