According to Xiaobian's understanding, it is very likely that the court rejected Haidilao's claim.

one? Haidilao sued Haidilao? The news aroused a lot of public concern. The reasons are as follows: Haidilao sued Hedilao Restaurant in court and thought it was used. River bottom fishing? Logo and? Haidilao? It is a similar trademark and requires the court to order Hedilao to stop trademark infringement and claim a loss of 2, yuan.

According to Xiaobian's further understanding, the main business of Hedilao Restaurant is Hunan cuisine, which has only one similarity with Haidilao. So,? River bottom fishing? Not only in sound, shape, meaning and? Haidilao? There are certain differences, and more importantly, the business scope of the two is completely different, so Xiao Bian thinks that Haidilao may lose the case.

from this, we can get the following enlightenment. Intellectual property rights need to be protected, but not excessively.

so what should enterprises do when protecting their own trademarks? The answer is that the defensive strategy is often adopted, that is, the trademark similar to its own brand name is registered first. For example, Coca-Cola registration? Lei bi? Trademark, Alibaba registration? Ali dad? Wait. These defensive trade mark can protect the original trademark to a certain extent. Some people say that this is a waste of trademark resources, but I don't think so. Registering in defensive trade mark can effectively crack down on trademark scalpers and reduce the pressure on the relevant state departments to deal with trademark disputes. Therefore, this kind of registered trademark behavior is more beneficial than harmful.

Now back to this case, Haidilao filed a lawsuit against Haidilao, and this trademark protection strategy is the offensive strategy. By filing a lawsuit against a trademark similar to his own, the original trademark can be protected. This strategy is complex and difficult to implement, with long payback period and relatively high failure rate. Although an enterprise can file a lawsuit against a trademark suspected of infringement, Xiao Bian believes that it is unreasonable for a well-known enterprise not to file a lawsuit against a small enterprise that has nothing to do with its own industry because the trademark is similar.