High-performance electric sports cars have become a landscape in the electric vehicle market. From the early Tesla to the joining of Porsche Mission E, it can be said that this blue ocean has begun to be noticed. No, Polestar, born out of Volvo, has also joined this luxury car electrification industry, bringing its first product-Polestar 1.

Many people don't know much about Volvo's Polestar. In fact, as a high-performance brand of Volvo, Polestar still has a certain history. Polestar used to be a royal refit factory of Volvo, and later it gradually developed into a performance refit brand of Volvo, which is equivalent to Mercedes-Benz AMG, BMW M Power and Audi RS. The cooperation between Volvo and Polestar is mainly in motor sports. Since its debut at STCC in 1996, Polestar has become a very famous "North Star" in motor racing. In 213, Volvo's performance models were produced: Volvo S6 and V6 Polestar.

with the development of Volvo's new energy business, in 215, Volvo wholly bought Polestar, and declared that Polestar would become a brand-new high-performance energy vehicle brand. In order to be different from Volvo's product positioning, Polestar did not follow the parent brand logo like Mercedes-Benz AMG or Audi RS, but adopted a brand-new four-corner star logo. You can see it from the real car Polestar 1.

Polaris

Xpeng Motors logo

Polestar 1, the first car, has outstanding product strength, no matter in appearance or interior, configuration or power. From the appearance, Polestar 1 is from the same SPA platform of Volvo 9 series, so the appearance basically follows Volvo's design language, and there are shadows of S9 in many places, such as the daytime running lights of "Raytheon's Hammer" and large-area hexagonal air intake grille.

However, in terms of details, Polestar engineers still used their imagination, for example, by thickening the horizontal stripes of the air intake grille, making the front face of the vehicle visually wider. There is also a slip-back design, plus multi-spoke wheels, six-piston brake calipers, and the E-shaped Viking Tomahawk taillights at the rear, all of which highlight the sports essence of performance cars. Overall, this Polestar 1 can be regarded as a coupe version of Volvo S9.

As for the interior, the interior design engineer of Polestar 1 is a little lazy, basically copying the interior design of S9, which is full of Nordic simplicity, but it also has a sense of technology and luxury. In particular, the design of full LCD instrument panel and vertical central control LCD screen is still very familiar, and the logo of the steering wheel highlights its difference.

In terms of vehicle materials, because Polestar uses carbon fiber materials, the weight of the whole vehicle body is reduced by 23 kilograms compared with the concept car, and the strength of the vehicle body is increased by 45%. On the premise of 48:52 car body redistribution, the center of gravity of the vehicle is greatly reduced. Adopt professional racing technology-double electric rear axle to realize torque vector distribution, which greatly improves the handling performance.

in terms of power, Polestar1 is definitely the biggest selling point. Positioned as a performance plug-in hybrid two-door four-seat GT coupe, Polestar1 is based on the power of the original Volvo Drive-E T8, with two motors at the same time. Based on the configuration of three batteries and the powerful power combination of three motors and an auxiliary internal combustion engine, Polestar1 can achieve the maximum power of 6 HP and the maximum torque of 1 Nm. The pure electric cruising range also reaches 15 kilometers, which exceeds the pure electric cruising range of any PHEV model on the market at present.

in fact, when Volvo Polestar1 was introduced, many people compared its size with Mercedes-Benz SL, Ford Mustang and lexus RC-F .. But in fact, as a product of the new era-electric sports car, Polestar1 is undoubtedly to benchmark products such as Porsche Mission E or Tesla. According to the official news of Polestar, Polestar1 is defined as a plug-in hybrid high-performance GT coupe, with a key selling price of 1.45 million yuan and an annual output of up to 5 vehicles. Such production and sales parameters are even higher than the price of Tesla Model S P1D. Therefore, we have reason to believe that the owner of Polestar1 is a brand, and the key lies in Polestar2 and Polestar3.

At present, it is known from the official that the Polestar2, which will be launched in mid-219, will be a pure electric medium-sized car, which will be compared with the Tesla Model 3. And in 22, a pure electric SUV-Polestar3 will be launched. Then, from the perspective of Jiangge, Polestar's car-making ability is still higher than Tesla's, at least in terms of working materials. In addition, Polestar's sales model is also eye-catching. In the future, Polestar will adopt the mode of "selling by rent", which caters to the background of * * * enjoyment. In the future, if you want to buy Polestar products, you can choose a lease period of 2-3 years and pay the rent on a monthly basis. You don't need to bear the costs and risks of maintenance, maintenance and depreciation during the use of the car.

so, judging from the current products and released marketing information, Polestar's product strength is still very outstanding, and its marketing selling point is also attractive. Of course, Polestar1, which is mainly introduced in this paper, is only a toy of local tyrants, and the products of Polestar2 and Polestar3 in the future may bring another style to the current new energy market.