The penalty for counterfeit use of a well-known trademark is: the industrial and commercial administration department shall order the infringer to stop the infringement, and may impose a corresponding fine according to the circumstances; the person directly responsible for the infringement unit may be fined 10,000 yuan according to the circumstances. A fine of less than RMB 10,000. And the infringer needs to compensate the infringed party.

Legal Basis

Article 13 of the Trademark Law of the People's Republic of China

A trademark that is well known to the relevant public, the holder believes When its rights are infringed, it may apply for well-known trademark protection in accordance with the provisions of this Law.

If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited.

If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.