The 12 criteria for judging trademark similarity are to distinguish if a trademark is duplicated during registration and is deemed to infringe on the trademark rights of others.

The criteria for judging similar trademarks are as follows:

1. Chinese trademarks have the same composition of Chinese characters, but only have different fonts, designs, and arrangements, and are judged to be similar trademarks;

2. Trademarks consisting of the same foreign words, letters or numbers, with only different fonts or designs, are judged to be similar trademarks;

3. Trademarks consisting of two foreign words, with only different order of words and no obvious difference in meaning. It is determined to be a similar trademark;

4. A Chinese trademark consists of three or more Chinese characters, and only a few Chinese characters are different, so it is determined to be a similar trademark;

5. A foreign language trademark consists of four Or if it consists of four or more letters, and only a few letters are different, it will be determined to be a similar trademark;

6. If the trademarks have similar fonts, pronunciations, and meanings, they will be determined to be similar trademarks;

7. Trademarks If the meaning of the words is the same or similar, which may easily cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark;

8. The trademark text is composed of overlapping words and words, and it will be determined to be a similar trademark;

9. A trademark is determined to be a similar trademark by adding the common name and model of the product to someone else’s prior trademark, or adding a modifying adjective or adverb;

10. If the composition and overall appearance of the trademark graphics are similar, it is determined to be a similar trademark;

11. If the trademark completely includes the graphic trademark of another person, it is determined to be a similar trademark;

12. Combination trademark In principle, an element-by-element review is conducted, that is, if the Chinese characters, foreign languages, letters, numbers, and graphics in the combination trademark are identical or similar, and are likely to cause the relevant public to misunderstand the source of the goods or services, it will be determined to be a similar trademark.

A trademark is a sign used to identify and distinguish the source of goods or services. Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as a trademark .

Article 9 of the Trademark Law of the People’s Republic of China: The trademark applied for registration shall have distinctive features that are easy to identify and shall not conflict with the legal rights previously obtained by others.

The trademark registrant has the right to indicate "registered trademark" or registered mark.