Woodpecker is a well-known footwear brand in China, founded in 1996 and headquartered in Dongguan City, Guangdong Province. Woodpecker brand takes comfort, fashion and health as its design concept, pays attention to product quality and comfort, and also pursues fashionable and personalized design style. Woodpecker brand product line covers men's and women's shoes, children's shoes, casual shoes, sports shoes and other series, which are deeply loved and trusted by consumers.

In China market, woodpecker brand has become the representative of fashion and quality, and has a wide consumer group and market share.