The authentic brand of Red Bull is Austrian Red Bull.

Red Bull beverages have three systems in the world, namely Thailand's Tencel, Austria's RedBull and China's Red Bull's Red Bull vitamin functional drink. Although these three products are collectively called "Red Bull", They operate and develop independently and cannot be simply lumped together.

The Austrian joint venture holds the largest global market share, and the "RedBull" trademark was first registered by Austrian businessman Mateschitz.

On April 1, 1987, the first can of Austrian RedBull energy drink was launched in Austria. Austrian RedBull buyers are mainly the world's top athletes, student groups, busy workers and long-distance drivers.

Austria RedBull has always been committed to helping the development of global sports, sponsoring and hosting a number of global sports events, and continues to "add wings" to contracted athletes as well as sports and multicultural enthusiasts.

The brand story of RedBull in Austria:

Dietrich Metschutz initially worked for the German toothpaste manufacturing company Blendax, and his position required frequent business trips around the world. In 1982, while on a business trip in Japan, Dietrich discovered a product that could relieve his jet lag, and he became interested in the product.

Later, during a business trip in Thailand, I got an opportunity to meet Xu Shubiao, the founder of Thailand’s Tencel Group.

One of the products of Thailand's Tencel Group is a product called KratingDaeng, which means "red buffalo" in Thai. Similar to LipovitanD, it can also help relieve jet lag.

It was during this meeting that Dietrich shared his business idea with Xu Shubiao’s family. After realizing the huge potential of this type of product, Dietrich Metschutz immediately entered into a partnership with Xu Shubiao and quickly quit his job to start designing Krating Daeng into a new beverage for the international market, namely "Austria RedBull".

Reference for the above content? Baidu Encyclopedia-Red Bull