This newspaper learned from the Shandong Provincial Department of Commerce that according to the relevant provisions of the Measures for the Recognition, Protection and Promotion of Shandong Time-honored Brands, after a year of rectification and the audit opinions submitted by the municipal commercial bureaus, the rectification results were recently announced after verification and confirmation by the Shandong Provincial Department of Commerce. Of the 13 enterprises, 7 were qualified, 2 were disqualified and 4 continued to rectify.

in the first three batches of "Shandong time-honored brands", there are 13 enterprises that require rectification within a time limit. Among them, 7 enterprises, including Liaocheng Weishi Smoked Chicken Co., Ltd. and Zouping Yinlaosan Catering Co., Ltd., have passed the rectification (the unit names of 3 enterprises have changed); Four enterprises, including Jinan Jingyi Glasses Chain Co., Ltd. and Huirong Group Shandong Guanghangong Brewing Company (now named: Shandong Guanghangong Brewing Co., Ltd.), continued to rectify due to unclear trademark ownership and inclusion in the list of untrustworthy; Two enterprises, including Hongqi Sanye Cake Shop in Jingzhi Town, Anqiu City and Yongxin Food Processing Factory in Linyi County, cancelled the title of "Shandong Time-honored Brand" because they had no trademark ownership.

It is understood that in 219, the Department carried out the dynamic management assessment of the first three batches of "Shandong Time-honored Brands", and announced the assessment results at the end of 219. Among them, 1 enterprises were given yellow cards for reasons such as unclear trademark ownership and being included in the untrustworthy list. Three enterprises suspended the title of "Shandong Time-honored Brand" because they had no trademark ownership. At the same time, it is required that enterprises that have been given a yellow card warning and suspended the title of "Shandong Time-honored Brand" in the assessment should be rectified within one year, and the title of "Shandong Time-honored Brand" will be cancelled if they fail to meet the rectification requirements at maturity.

Shandong Provincial Department of Commerce hopes that the qualified "Shandong time-honored brand" enterprises will cherish their honor, make full use of their brand advantages, constantly enhance their innovation awareness and market competitiveness, and accelerate their reform, innovation and development while carrying forward and inheriting traditional culture, so as to strive for greater achievements. For the enterprise that cancels the title of "Shandong Time-honored Brand", the Municipal Bureau of Commerce is responsible for taking back the plaque and relevant certificates of "Shandong Time-honored Brand", and the enterprise will no longer enjoy all the rights and interests of "Shandong Time-honored Brand". (Ma Yonggang)