The story of Xiong Changtai brand

From Xiong Changtai medicine brand to Beitcong medicine and food from the same source

——Three hundred years of legend of the time-honored brand in the medicine capital

< p>The history of Xiong Changtai can be traced back to the Kangxi period of the Qing Dynasty. As early as the thirty-seventh year of Kangxi (1698 AD), Xiong Changtai, a representative of the Zhangshu Zhanggang in the medical capital, founded the "Xiong Changtai Medicine Company" in Chongqing to engage in the business of Chinese herbal medicines and medicinal materials. It means "longevity and peace". Xiong Changtai Medicine Co., Ltd. and Beijing Tongrentang were born in the Kangxi period of the Qing Dynasty. They prospered and spread all over the country. In Jianghu times, it was said that "there is Tongrentang in the north and Xiong Changtai in the south". The "Ba County Chronicles" written by Emperor Qianlong of the Qing Dynasty recorded it in detail, and folk songs even circulated that "Xiong Changtai's decoction, Wu Shufang's plaster, Tongjunge's pills, and the spring elixir in the pot" are spread among the people.

According to legend, one day, Xiong Changtai happened to pass by a farmer's house when he was searching for medicine in the mountains. He heard faint sobbing coming from the house. He was curious and went in to ask. The owner told him that , my youngest son has been unable to sleep in the middle of the night and has been crying and writhing in the past few days. He has not had a bowel movement for several days, his stomach is also very bloated, and he has not eaten for two days. Xiong Changtai was shocked and asked the owner what his children had eaten the day before these problems occurred. The owner thought for a while and said: "A few days ago, he went up the mountain to cut firewood and hunted a pheasant, and most of it was eaten by his little son." After hearing this, Xiong Changtai roughly knew what happened to the child's body. If there was any problem, he said to the owner of the house: "The child is born with a weak spleen and stomach, and he has eaten too much meat, and the spleen and stomach cannot digest it, causing stagnation." After saying this, he took the hawthorn, jujube, white lentils and other things he had brought with him. He came out and handed it over to the owner of the house, and told him to boil these medicinal materials with the yellow lining of the chicken gizzards taken out after killing the chicken that day, and give it to the child to drink. The child's symptoms would disappear within three days. Sure enough, when we came back three days later, the owner's youngest son had fully recovered and was chasing and playing with his brother in the yard.

“A person without virtue cannot practice medicine, but only a person with character can save the world.” This sentence is the most perfect summary of the spirit of Xiong Changtai and his family, especially Mr. Xiong Junping, the eleventh generation successor of Xiong Changtai. This was done to the extreme. Based on the prescriptions recorded in Xiong Changtai's family engravings, and adhering to the concept of natural herbal green care, he devoted himself to developing a green care product for Chinese children's constitution - Beitcong's medicine and food are of the same origin. "A strong young man will make a country strong", and making food according to the standards of medicines is not only the inheritance of Xiong Changtai's charm of saving the world, but also the protection and promotion of the vision of a prosperous country and a strong people in this world.

Xiong Changtai's trademark brand has a strong traditional cultural heritage. The color of the trademark is mainly crimson, which best represents the spiritual style of the Chinese nation. beautiful vision.