The editor has been engaged in trademark agency for many years and has encountered various problems. Today, the editor will talk to you about the question "Which is better to register a trademark, graphics or text?"

Generally, the editor recommends applying for text trademarks and graphic trademarks together. This has the advantage that the two trademarks are independent and can be combined freely in actual use without being limited to the fixed form at the time of registration. .

In fact, many entrepreneurs have encountered this situation. Which one is more suitable for the company, text trademark or graphic trademark?

Word trademarks are currently commonly used in countries around the world. Compared with graphic trademarks, word trademarks have many advantages in use. Its characteristics are that it is relatively concise and easy to refer to. Some words express certain meanings, which can make product buyers feel close to each other. For example, trademarks such as "Snowflake", when used on beverage products, will give people a sense of coolness and cleanliness; trademarks such as "Seagull" and "Merlu", when used on daily necessities, clothing and other commodities, will give people a sense of relaxation. , a feeling of freedom and joy. And if others use the text content of your registered trademark in any way that conflicts with the text content of the trademark, it will be regarded as infringing the exclusive rights of the registered trademark and will be prohibited from use.

Therefore, I personally suggest that word trademarks should be the first choice to apply for registration. Of course, graphic trademarks also have their advantages.

Graphic trademarks are usually used as logos for companies or series of products. Graphic trademarks are colorful and ever-changing, and can be composed of various animals, plants, geometric figures, etc., such as: Alibaba’s Tmall, JD.com’s metal dog, and Suning.com’s lion. Graphic trademarks are characterized by being relatively intuitive, highly artistic, and full of appeal. Another major feature of graphic trademarks is that they are not restricted by language. No matter which language people speak, they can generally be understood. Some people can call out their names at a glance, and some can still leave people with a message even if they cannot call them by name. Make a deeper impression.

From the perspective of expressiveness and carrying capacity, graphic logos can indeed contain more than text logos. However, in terms of recognition and dissemination, text logos have advantages that graphic logos do not have. The following is This picture can be explained vividly:

From this point of view, text marks are easier to identify than graphic marks, and at the same time, text marks have lower communication costs than graphic marks.

However, from the perspective of the comprehensiveness and practicality of trademark protection, if the applicant already has favorite words and graphics that he wants to apply for registration as a trademark, then it is best to apply for registration of both. Moreover, separate applications must be adopted. Although it will cost a little more to apply this way, it will not leave any hidden dangers or regrets.

Trademark registration services are generally provided by trademark agencies. The current trademark registration price of the National Trademark Office is 300 yuan, and no refund will be given if the registration is unsuccessful. So why are the service prices of various trademark agencies so different? According to the editor's understanding, the recent trademark agency registration price is roughly between 600 and 2,000, and the price difference is very large. But are cheap services really good? It is understood that these institutions often lower prices to attract customers to register, but do not inform customers of the registration risks, causing customers to have various legal problems later, and then charge high service fees, which is not worth the gain. Although the registration price of a reliable agency is not cheap, safety, speed and guarantee are the best for customers.