Take stock of ten major real estate events in Shenzhen in 2015, and see where Shenzhen’s real estate market went so crazy in the past year.

1. The 330 New Deal was introduced

On March 30, the central government released a major real estate policy strategy, namely Policy 1: For households that own a house and have outstanding home purchase loans. For a second home, the minimum down payment ratio is adjusted to no less than 40 RMB. Policy 2: For those who use housing provident fund loans, the minimum down payment ratio is 20 RMB. For families that own one house and have paid off the loan, if they apply for a housing provident fund loan again, the minimum down payment ratio is 30 RMB. Policy 3: Individuals who sell ordinary commercial houses purchased more than 2 years ago (including two years) are exempt from business tax. After the introduction of the 330 policy, housing prices and transaction volume in Shenzhen increased rapidly.

Comment: As soon as the 330 policy came out, the Shenzhen property market went crazy. The madness of the Shenzhen property market is fueled by policies. The reduction in the threshold and cost of buying a house has stimulated buyers to enter the market, but at the same time it has also stimulated housing prices.

2. Counter-price for second-hand houses

Since the "3?30" real estate new policy, housing prices in Shenzhen, Guangdong Province and even across the country have soared. The second-hand house market has been activated, and disputes over counter-price and breach of contract have arisen. Continuously, Shenzhen has experienced an unprecedented large-scale "tide of contract breaches", and social integrity is under severe test. It is even more common for owners of second-hand houses in Shenzhen to counter-price, and owners are reluctant to sell their properties from time to time. Some owners signed a contract and received a deposit, but then started to counter-price or terminate the transaction directly. The game between buyers and sellers has even reached the point of meeting in court. On June 19, a second-hand house owner in Shenzhen was named a defendant for breach of contract due to counter-price, and the first forced transaction case in Shenzhen after the New Deal was held in court.

Comments: Integrity is still important. After all, the house can be sold again, but the reputation cannot be restored. You may also be sued in court for breach of contract, which is not worth the loss.

3. Japanese CD-ROMs

It is not uncommon in Shenzhen’s real estate market for Japanese CD-ROMs to be sold out as soon as they are launched, and Japanese CD-ROMs have become synonymous with hot sales in the property market. There were a large number of people at the opening, and the opening of Hongrongyuan Yicheng Center was even more eye-catching. On November 17, more than 6,000 people rushed to grab 1,637 units at the Shenzhen Bay Stadium, and all the units were sold out, creating a daily disk.

Comments: The scale of the opening scene has reached the scale of a concert. Countless CD-ROMs were born, the real estate market went crazy, and people staged one after another battles to grab houses at the opening.

4. Shenzhen ranks fourth in the country in terms of the number of top-level luxury homes

A survey shows that in China, top-level luxury homes (with a total price of more than 50 million yuan per unit) are only distributed in nine Cities: Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen, Hangzhou, Nanjing, Haikou, Sanya, with Shenzhen ranking fourth. It is reported that Shenzhen’s top tycoon market exploded in 2015, and 2016 will become the first year of Shenzhen’s super tycoon market. Among them, the supply of luxury houses with a price of tens of millions yuan will reach more than 10,000 units, about 2,000 units of luxury houses with a price of 30 million yuan/unit, and about 650 units of luxury houses with a price of 40 million yuan to 50 million yuan/unit.

Comments: Shenzhen’s luxury homes are not the most luxurious, only more luxurious. Even the prices of houses that are just in demand are moving closer to the price of luxury houses. The price of luxury houses in the past has become the price of just in demand at this stage.

5. Real estate agency war

The competition among real estate agencies has become more intense in the hot Shenzhen property market. The competition between online and offline O2O is endless: a certain real estate company connected to the Internet and launched the mobile rental app “Dingding Rental” with the slogan “No commission for tenants”. Another real estate company has newly launched the "Good House" O2O platform. After one real estate company entered Shenzhen, it continued to compete with another real estate company. Both parties continued to implement new strategies in terms of O2O platforms, number of stores, and talent recruitment.

Comment: There are no permanent enemies and no permanent friends. If you want to capture the hearts of home buyers, you must first focus on service. For them, affordability and thoughtful service are the fundamentals of consumption.

6. Shenzhen tourists flock to Linshen area

The transportation is convenient and housing prices are lower than in Shenzhen. The integration of Shenzhen, Dongguan and Huizhou has become the reason for many Shenzhen tourists to buy houses in Huizhou, Dongguan.

Data show that the proportion of purchases by Shenzhen customers in Dongguan’s “Lin-Shenzhen Area” has increased from less than 20% at the beginning of the year to 72%. The proportion of Shenzhen customers in the Dalang and Liaobu areas is still around 60%, and the number of Shenzhen customers in Shatin’s Blue Sea and Sky Sky is still around 60%. The transaction ratio is as high as 75. In November 2015, the overall average price of Dongguan's "Dalin Shenzhen Area" (about 12 areas including Fenggang, Tangxia, Qingxi, etc.) was about 11,005 yuan/square meter, a year-on-year increase of about 16%; The average price in Linshen Area is about 8,914 yuan/square meter, a year-on-year increase of only 1.

Comment: Rich Shenzhen people are willful. If Shenzhen can’t afford it, they go to Dongguan and other Linshen areas to buy it. Housing prices in Dongguan have also risen due to the arrival of these home buyers. Should the people of Dongguan be happy or depressed?

7. Shenzhen’s housing prices lead the country’s rise

Shenzhen has gone further and further on the road of “rising and rising”. Shenzhen’s housing prices have led the country’s 12-month increase. Long. This "deed" was also selected as one of the "Top Ten Real Estate Events in China in 2015". At the same time, Shanghai Yiju Real Estate Research Institute pointed out that as the current downward pressure on the economy is still great, macroeconomic policies and real estate policies will remain loose in 2016, so Shenzhen housing prices will not fall sharply for the time being. According to data from the Land and Resources Commission, the transaction price of first-hand residential properties in January was 26,691 yuan/square meter. The average transaction price of first-hand residential properties in November was 44,761 yuan/square meter, setting a record high.

Comment: The furthest distance in the world is that the salary level cannot keep up with the rising rate of housing prices, and we can only sigh in despair at the prospect of housing.

8. The land auction market is hot

Shenzhen, a city with scarce land resources, has only four residential land auctions this year. On February 6, Ludan Village, the first government-led old residential area renovation project, held a land auction. After 70 rounds of fierce bidding, China Overseas Real Estate won the first residential land parcel in Shenzhen this year with a price of 888 million yuan and a floor price of 22,055 yuan per square meter of salable area. On December 22, Cinda Kunrun Real Estate won a residential land plot in Pingshan New District for RMB 3.03 billion, equivalent to a floor price of RMB 25,000 per square meter. On December 25, two residential plots of land in Jianggangshan, Baoan, were won by Fujian Zhongwei Real Estate Development Company, with a total transaction price of 5.7 billion yuan. The equivalent floor price of one of the land parcels was 79,907 yuan/square meter, making it the land price king in the country in 2015.

Comment: Only four parcels of land were launched throughout the year and are extremely popular. Real estate companies are spending a lot of money to buy land. Even foreign developers are beginning to set their sights on Shenzhen. The price of each piece of residential land auctioned was higher than the previous one, and a new land king emerged for the fourth piece of land.

9. The Battle of Wanbao

In this year, the most sensational thing in the capital market is Baoneng’s massive increase in its stake in Vanke. From July to December 2015, the "Baoneng Group" made four bids for Vanke, surpassing China Resources and firmly becoming Vanke's largest shareholder. Baoneng made a strong move to become Vanke's largest shareholder, and Vanke publicly stated that it did not welcome "barbarians". Baoneng's investment prompted Wang Shi and Vanke's management to launch a counterattack. Vanke and Anbang formed an alliance, and the "baowan dispute" reversed.

Comment: The Battle of Wanbao is full of ups and downs, full of fog, and multiple forces compete secretly, but the result is not known until the last moment.

10. Kaisa Resurrection

At the end of November last year, Kaisa Group sold five properties in Shenzhen—Kaisa Qianhai Plaza, Kaisa City Plaza, Kaisa Yuefeng, Kaisa Holiday Plaza, and Longgang At No. 1 Avenue, except for Qianhai Plaza, the other four properties are all locked. According to statistics, in addition to signed pre-sale contracts and registered housing units, these four properties have a total of more than 2,000 units displayed as "locked by the administration," including 1,930 residential units and 267 commercial units. One year after the incident, on November 6, some properties of Kaisa Qianhai Plaza project were the first to be lifted from judicial seal. On December 21, all unsold properties in Shenzhen Kaisa City Plaza were resolved by judicial seizure. Most of the properties have become "off-plan properties for sale" and only more than 200 properties are in the "authority lock" state.

Comment: From locking the disk to resurrecting, although the owners of Kaisa were thrilling, it was always a false alarm.

Although the house price has gone up, fortunately Kaisa sold it at the original price. This can be regarded as compensation for the year of waiting.

(The above answers were published on 2016-01-05, please refer to the actual current home purchase policies)

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